Imperial College London

Yaoxi Shi

Business School

Research Postgraduate







Business School BuildingSouth Kensington Campus





Yaoxi is a doctoral student in Organisational Behaviour at the Department of Management and Entrepreneurship at Imperial College Business School.

She is a social psychologist studying how we make judgments and decisions in everyday social interactions. Specifically, she probes into topics including conversation dynamics, sense of self, relationship building, impression management, and leadership communication. She examines these topics with experimental methods and cutting-edge computational methods (e.g., NLP, machine learning). In her current projects, she explores what features contribute to better conversation experiences using NLP methods, and how the way people perceive themselves influences the way they interact with others. 

Previously, Yaoxi received her MA in Social Sciences from the University of Chicago, where she focused on behavioural science and computational methods. Before her master’s studies, she had a one-year stint of teaching and research in human-computer interaction at the University of Melbourne in Australia. She completed her BS in psychology at Zhejiang University in China.

Yaoxi’s research helps to understand how we can achieve more fulfilling interactions with ourselves and others. Building on scientific findings, she aspires to tackle real-world challenges by developing interventions that can improve well-being and performance in our personal and professional lives. She is a fellow of the Global Association of Applied Behavioural Scientists (GAABS). Outside of research, Yaoxi loves street artists and hosts a YouTube channel interviewing and collecting street artists’ life stories and performances around the world.