BibTex format
@article{Bhatti:2012:10.2139/ssrn.2005910,
author = {Bhatti, YA},
doi = {10.2139/ssrn.2005910},
journal = {SSRN Electronic Journal},
title = {What is Frugal, What is Innovation? Towards a Theory of Frugal Innovation},
url = {http://dx.doi.org/10.2139/ssrn.2005910},
year = {2012}
}