BibTex format
@article{Bhatti:2012:10.2139/ssrn.2005983,
author = {Bhatti, YA and Ventresca, M},
doi = {10.2139/ssrn.2005983},
journal = {SSRN Electronic Journal},
title = {The Emerging Market for Frugal Innovation: Fad, Fashion, or Fit?},
url = {http://dx.doi.org/10.2139/ssrn.2005983},
year = {2012}
}