BibTex format
@article{Bhatti:2018:10.1017/9781316986783,
author = {Bhatti, Y and Basu, RR and Barron, D and Ventresca, MJ},
doi = {10.1017/9781316986783},
journal = {Frugal Innovation: Models, Means, Methods},
pages = {1--314},
title = {Frugal Innovation: Models, Means, Methods},
url = {http://dx.doi.org/10.1017/9781316986783},
year = {2018}
}