BibTex format
@article{Bhatti:2013:10.2139/ssrn.2203552,
author = {Bhatti, YA and Ventresca, M},
doi = {10.2139/ssrn.2203552},
journal = {SSRN Electronic Journal},
title = {How Can ‘Frugal Innovation’ Be Conceptualized?},
url = {http://dx.doi.org/10.2139/ssrn.2203552},
year = {2013}
}