Science Communication: Reaching a Wider Audience
Information and Booking
Tutor: Gareth Mitchell - Imperial College London
Cost: Internal no charge.
Duration: 1 day (10:00 - 16:00)
What have past participants found most useful?
- Getting a journalist’s perspective
- Radio interview – practicing something that had seemed intimidating beforehand. Very useful in helping to distil responses to the essentials based on the audience.
Science communication is an increasingly important part of a scientist’s professional identity. Promoting your work and being able to debate its significance or its controversial aspects to a range of audiences is an essential skill and will enhance your job prospects.
This enjoyable course, led by an experienced journalist, will prepare you to talk about your work with scientists outside your specialism, media professionals, and members of the public. Through a hands-on activity with professional audio equipment, you will have the opportunity to explore some new skills by participating in the recording and editing of a short radio feature.
- To give an awareness of some of the key forms of contemporary science communication
- To discuss the opportunities and difficulties that arise when scientists engage with the media
- To help you find your ‘voice’ when discussing your work
- To learn some tricks and ‘insider secrets’ about how to capture your audience’s attention whether speaking or writing or broadcasting