Professional Business Skills Development Courses

Introduction to Business: Organisational Behaviour

Tutor:  Jonathan Pinto (Academic)
Course Level: Level 1
Course Credit: 1 credit

This course provides an overview of organisational behaviour in general, and two topics, i.e., culture, and motivation in particular. It explores relevant models and theories for these topics and places them in context of associated disciplines.

On completion of this workshop you will be able to:

  • Recognise the key elements of organisational behaviour, culture and motivation.
  • Identify appropriate models and theories for culture and motivation in the context of organisations.
  • Identify internal and external contributing factors for each
  • Place these topics in context of the related disciplines and identify relevant sub-topics

Dates

  • There are no further sessions taking place this academic year.  The 2021-22 course programme commences in October and dates will be advertised from late September 2021.

Introduction to Business: Green Marketing

Tutor: Colin Love (Academic)
Course Level: Level 1
Course Credit: 1 credit

The session will review contemporary marketing practice, which is focused on satisfying consumer demands. The nature of current consumer demand relies heavily on ‘carbon’ sources. There is a move within corporations and consumers to reduce carbon dependence. This is a positive driver supporting climate change initiatives and business sustainability strategies. One key element of this movement is the development of green marketing. Green marketing will be explored - benefits, challenges and progress.

On completion of this workshop you will be able to:

  • Identify the core marketing techniques
  • Recognise and comprehend the individual marketing mix elements and their contribution to a marketing strategy
  • Employ marketing concepts within group management discussions regarding marketing strategy
  • Contribute to the development of  overall marketing strategic plan
  • Critically judge the likely effectiveness of a marketing strategy as part of a management team

Dates

  • There are no further sessions taking place this academic year.  The 2021-22 course programme commences in October and dates will be advertised from late September 2021.

Introduction to Business: Business Strategy

Tutor:  Namrata Malhotra (Academic)
Course Level: Level 2
Course Credit: 1 credit

This course provides an overview of Business Strategy considering external and internal environments. It will provide you with an understanding on how to apply frameworks to build and analyse a strategy.

On completion of this workshop you will be able to:

  • Identify the layers of the business landscape
  • Analyse the general industry environments.
  • Unpack what is strategy.
  • Identify different bases of competing and building competitive advantage.
  • Introduce contemporary strategic thinking - the concept of value innovation.

Dates

  • There are no further sessions taking place this academic year.  The 2021-22 course programme commences in October and dates will be advertised from late September 2021.