Imperial PowerPoint template
Below you'll find all the tools you need to create Imperial branded PPT presentation. The 'This is Imperial' presentation contains pre-made slides about the College that can be used to suit your requirements.
For these links to take you straight to the correct page you need to first login to the Digital Image Library.
If you have any problems accessing this content, please contact the Communications team via firstname.lastname@example.org and we will be happy to send these materials to you directly.
Why do we need a template?
Presenting a clear, consistent image of the College to raise its profile worldwide is key to making first impressions lasting impressions.
The Imperial PowerPoint template has been created to help you develop your presentation. Its design is modern, clean and elegant and it is important to follow these guidelines to ensure maximum impact.
Please bear in mind that PowerPoint is a convenient way of displaying graphical information to support your talk. The slides themselves are not the 'star of the show'. Audiences come to hear you speak and be moved or informed by what you have to say. Make sure that your slides only convey key information and are not too text heavy or busy, as this can detract from the message of your presentation.
Colour and font
Colours are described in these guidelines using the RGB (red, green, blue) colour model. To find the specific colour when using PowerPoint, go to 'More colours' when choosing a colour for the font, background etc. Click on "Custom" and you can then state the RGB value.
The grey header bar at the top of the page should never incorporate images or text other than the headline. Images must not encroach upon this space from below.
The main background area should always remain white. Do not use pictures as backgrounds. In general, avoid running text over pictures as this is hard to read and looks cluttered.
Header: This must be in red (RGB 197 / 22 / 56) in the typeface Impact. It should not exceed 50 characters in length and you should reword the text if it is longer.
Main body text: The main body text colour must be deep grey (RGB 75 / 79 / 85) in the typeface Arial.
Secondary text: Bullet points should only be used for secondary level lists. Do not use bullets if all points on your slide are at the same level. Use the indent tool to create same-level points.
Type size: The template is set up to adjust the type size automatically. Don't change the type size, as this will create inconsistency between your slides, and don’t be afraid of leaving white space.
Emphasising key points: Visual emphasis should be used sparingly, in order to maximise the prominence of key points.
When emphasising text, use only one of the following: bold, italic, underlining or upper case, never a combination.
Navy (RGB 0 / 56 / 102) may also be used for key single items when one of the other emphasis tools has already been used. For example, if a bullet point already contains bold but another element needs emphasis, navy text can fulfil this function.
Try to avoid using too much text onto one slide – you should have no more than seven bullet points. Using strong words can help cut down the length of a point.
The shorter the text, the more likely that your audience will read this in full and concentrate on listening to you speak.
Graphs, charts and diagrams
When designing slides, it’s important to ask yourself, "How much detail do I really need?" Presenters often include too much data in their on-screen charts.
There are several ways to display data in graphic form; here are a few things to keep in mind:
Pie charts: Use to show percentages. Limit the slices to 4-6 and contrast the most important slice either with colour or by 'exploding' the slice by dragging it away from the centre.
Vertical bar charts and horizontal bar charts: Use to show changes in quantity over time. Best if you limit the bars to 4-8.
Line charts: Use to demonstrate trends.
In general, tables are good for side-by-side comparisons of quantitative data. But they can lack immediate visual impact. Using a table can depend on what you want your figures to show.
For example, if you want to emphasise that your contributions are significantly higher than two other parties, it's best to show that in the form of a bar chart.
If, on the other hand, you're trying to downplay the fact that your contributions are lower than others, a table will display the same information in a less dramatic way.
Using colour in tables: A neutral fill colour for tables and charts is light blue (RGB 228 / 231 / 233).
Other complementary colours in graphs or diagram s should b e neutrals or from the supporting palette below.
If you run out of colours, you can use the complementary colours at 50 per cent transparency for a lighter effect.
The supporting colour palette is:
Red RGB 197 / 22 / 56 Green RGB 0 / 144 / 103 Blue RGB 0 / 61 / 129 Y ellow RGB 230 / 142 / 38 Purple RGB 71 / 34 / 108 Imperial blue RGB 0 / 57 / 102
Photography is a vital part of making your presentation interesting to your audience.
However, you should only use images that support your message. White space is better than a poor image or one which is inappropriate.
An image of someone doing something or an item (e.g. the science itself or the end product) usually has more impact than a head shot of the person concerned, however eminent.
Coloured blocks, using the supporting colour palette, can be used to complement the colours in a photo. These can be squares or rectangles with no set ratio. A set of coloured squares is provided as part of the Toolkit and these can be stretched as appropriate.
Where can I find images?
A wide variety of images illustrating themes common to Imperial presentations, e.g. education, engineering, medicine, etc., are available in the Toolkit.
You can also use College images from the Digital Image Library.
Tips for using images
- Avoid using PowerPoint clip art or other 'cartoon-like' line art.
- Download images from the Digital Image Library.
- Crop images so that space on the slide is not wasted and for focus and impact. Images should be warm, friendly and human with vivid colours.
- It is more balanced to have a collection of images grouped on a slide, rather than an image next to every bullet point.
- Photos should either be square or rectangular with the ratio 1:1.5.
- Check the size of the images on a slide to ensure they are the same size. To do this, double click on the picture then click on the Sizetab.
- Use the Align and Distribute function to ensure that images are aligned and evenly spaced. This can be found in the Drawing toolbar, usually at the bottom left of the screen. You need to highlight all the images concerned, then click on Align left, Align top, Distribute Horizontally, etc., as appropriate.
Presenting to prospective students
In collaboration with the Outreach team, we have developed a specific set of slides for presenting to prospective students. These are available in versions suitable for applicants to undergraduate study, postgraduate study, or a generic audience.
The slides are populated with content about the College, but also contain blank templates for you to personalise with your own content.
Please contact email@example.com to receive the slides.