Module Leader


Learning Outcomes

On successful completion of the module, students should be able to:
  • Develop and provide indicative verification for a value proposition;
  • Effectively present an enterprise to investors;
  • Prepare an enterprise for launch;
  • Deploy marketing materials for a limited or full scale launch.


Description of Content

Development of a value proposition for a practical enterprise. Exploration of the linkages between innovation and selling.
Selection of an enterprise scheme for launch. Preparation of the enterprise elements for launch. Preparation and production of marketing materials. Production of prototype products or limited production run of products. Deployment of marketing materials. Business launch. The value proposition selected is likely to be based on a prior project.