BibTex format
@article{Hopkinson:2015:10.1136/thoraxjnl-2015-207804,
author = {Hopkinson, NS and Hart, N and Jenkins, G and Smyth, A},
doi = {10.1136/thoraxjnl-2015-207804},
journal = {Thorax},
title = {Embracing social media.},
url = {http://dx.doi.org/10.1136/thoraxjnl-2015-207804},
volume = {70},
year = {2015}
}