The New Childhood:
Mental Health in a Connected Age

A focus on children aged 13 and under

Headset, phone, post-its

Foreword from Professor Peter Fonagy

Children aged 13 and under are often overlooked in discussions of mental health support, despite this being a formative period in which emotional difficulties first emerge, and patterns of seeking help begin to take shape. This report brings together multiple sources of evidence (including children’s own perspectives, Shout conversation data, practitioner experience, and expert interviews) to examine the mental health needs of younger children and the extent to which current systems are meeting them. Taken together, the findings suggest that this group is both developmentally distinct and insufficiently served by existing models of support. 

The report shows that children aged 13 and under represent a stable and important group within Shout’s user base and, among those users who provide their age, are more likely than older users to return repeatedly and to seek support late at night. A significant proportion of these conversations involve serious distress, including self-harm and suicidality. Many children describe feeling that they have no trusted adult to turn to, while others appear to use anonymous, text-based support even when adults are present in their lives, suggesting that accessibility, privacy, and emotional safety matter as much as simple availability of support. These patterns point to important gaps in current provision. They also challenge any assumption that younger children do not actively seek help or that their needs can be absorbed within systems designed primarily for older adolescents. 

A central theme running through the evidence is that younger children require support that is developmentally attuned, relationally safe, and easy to access before difficulties escalate. Current arrangements are often poorly aligned with these needs. Thresholds for specialist services remain high, support in schools is uneven, and many available services are designed with older adolescents in mind. Children 13 and under are therefore at risk of falling between universal provision, which may be too light-touch, and specialist provision, which may be too inaccessible.  

The evidence also suggests that digital support has become part of the real help-seeking ecology of childhood. For some children, anonymous and text-based support appears easier to use than face-to-face routes, especially where shame, fear of burdening adults, or worries about confidentiality are present. The report does not argue that digital provision can replace relationships with trusted adults or formal services. Rather, it suggests that digital support should be understood as one component of a broader system of care: useful where it is easy to access, private, developmentally appropriate, and connected to wider support when risk or complexity increases. 

Three broad implications follow. First, younger children need to be recognised explicitly in service design and policy, rather than treated as a residual subgroup within broader children and young people’s mental health provision. Second, support needs to be available earlier and in forms that children can and will use, particularly in schools, community settings, and carefully governed digital spaces. Third, provision needs to help the adults around children as well as the children themselves, because effective support depends not only on direct intervention but on the emotional and relational environments in which children live. 

The report therefore recommends a more coherent approach to 13 and under mental health support built around early access, developmental fit, and integration across school, community, family, and digital settings. It calls for lower-threshold support, stronger links between schools and specialist services, and greater investment in approaches that combine privacy, safety, and human connection. The central message is that children aged 13 and under are already telling us, in multiple ways, that they need support that better reflects their developmental stage and lived reality. Government, providers and developers of digital support should heed this message and respond to the report’s recommendations.   

A headshot of a bald man with a beard in a suit and tie

Professor Peter Fonagy

Professor Peter Fonagy

Executive summary

This report, produced by the Institute of Global Health Innovation (IGHI) and Mental Health Innovations (MHI), aims to better understand the mental health of children aged 13 and under and the opportunities to improve the support they receive.  

This report features key insights from children themselves, captured through the Middle Years Projectand an analysis of how this age group uses Shout, MHI’s 24/7 texting service to support those struggling to cope. It leverages insights from the literature, mental health professionals and Shout volunteers with experience of supporting children aged 13 and under. This report benefited from the knowledge and experience of our Children's Advisory Group, all 13 and under, who supported the researchers throughout this project. 

Childhood is a crucial developmental stage for individuals’ mental health and wellbeing. Their experiences and the support they receive during this time can have an impact on the rest of their lives. Crucially, today’s children are exposed from an early age to digital technologies, social media and artificial intelligence, the effects of which are not yet fully understood. 

In this report, we provide an overview of what we know about children’s mental health in England (Part 2) we describe the unmet mental health needs of children aged 13 and under (Part 3), and we recommend how to better meet these needs through traditional and digital support (Part 4).  

In our survey we found that most children aged 13 and under prefer to receive mental health support from friends and family, but NHS England estimates that up to a third of children with mental health needs use online or telephone support. This is consistent with what we see in the use of Shout: although only 32 per cent of Shout texters share their age, we see that texters aged 13 and under have become a significant and stable share of users over the past five years, with the vast majority returning more than once to the service for support. While these findings do not represent all texters 13 and under who contact Shout, this group represents a disproportionate share of overall Shout conversations. They are also increasingly contacting Shout about higher-severity topics such as suicide and self-harm. 

Building on the findings from this work we developed key recommendations across three levels: system-level recommendations for government, the Department of Health and Social Care (DHSC) and NHS England (NHSE); service design recommendations for providers; and specific design principles for digital tools.  

At the system level, DHSC and NHSE should reframe the narrative towards a positive focus on children’s mental health and resilience. DHSC and NHSE should also encourage the integration and better coordination of existing services to improve access and impact.  

At the provider level, mental health services should be consistently delivered across communities and schools. Service providers should also incorporate educating adults on children’s mental health.  

Children are already using digital support services, so the question is not whether digital should be involved, but how it can best meet their needs. Digital tools should carefully balance safeguarding needs with accessibility, ensuring the burden of safeguarding rests with the service providers rather than the children. Finally, digital tools should incorporate human support as well to avoid isolation, develop the children’s social skills, and ensure the children receive the appropriate support.  

Part 1: About this report

Woman with a headset

1.1 Introduction 

This report is the third in a series that builds on the long-standing partnership between Mental Health Innovations (MHI) and the Institute of Global Health Innovation (IGHI) at Imperial College London.

MHI is a charity that builds and delivers digital products and insights to transform the mental health of the UK. Youth charity The Mix merged with MHI in 2024, strengthening their digital early intervention offer for young people. IGHI brings together a multi-disciplinary team of academics, public involvement specialists, policy experts and data scientists to tackle some of the most pressing challenges in healthcare today.

Through this series of reports, MHI and IGHI have partnered to conduct research on key groups and make policy recommendations around how to better support their mental health. Our first report looked at the accessibility and availability of MHI’s text service, Shout. Shout is the UK's first and only free, confidential, 24/7 text messaging service for anyone who is struggling to cope. Our report found that digital solutions are essential and should be scaled to meet the increasing demand.

Our second report focused on the relationship between mental health and work. It explored the nuanced relationship between the two, where mental health can have an impact on work, and work can in turn, impact people’s mental wellbeing. The report included a guide for employers (co-developed with experts by experience) on how to foster a work environment that is supportive of mental health.

This third report focuses on children aged 13 and under, their mental health needs and how these can be addressed. Both MHI and The Mix have experienced a growing demand for mental health support from this age group in the past seven years. This increasing demand is reflected in the rise in the number of conversations with texters from this age group on the Shout service since its establishment in 2018. Existing children and young people’s mental health services have historically been designed for older teens, leaving a gap in services tailored specifically for children aged 13 and under. This report has been developed to provide insights into the rising mental health needs of children aged 13 and under, and recommendations on designing services to meet them.

It draws on findings from:

  • The Middle Years Project (Box 1), a mixed methods research project to better understand the mental health challenges faced by children in primary and secondary school (years 6 through 8).
  • Meetings with our Children’s Advisory Group (Box 2), a group of children aged 9-13 who advised on this report’s research questions, data interpretation and recommendations.
  • Focus group discussions with Shout volunteers (Box 3) with experience of supporting texters aged 13 and under.
  • An analysis of aggregated and anonymised data from Shout conversations (Box 4) where the texters were 13 and under.
  • Interviews with experts from healthcare, education and charities involved in children’s mental health (Box 5).

This report aims to guide system leaders, policymakers and service providers in how to better support the mental health of children aged 13 and under by:

  • Providing a nuanced description of the mental health needs of children aged 13 and under and the services currently available to them – see Part 2
  • Mapping out the unmet mental health needs of children aged 13 and under, drawing on findings from their use of Shout see Part 3
  • Making recommendations on tailored support for children aged 13 and under that can help bridge the existing gap - see Part 4 

1.2 What we did

This report builds on the findings from the Middle Years Project (Box 1). We carried out desk research on the mental health and wellbeing of children aged 13 and under, their age-specific needs and the services that are currently available to them in the UK. MHI conducted focus groups with Shout volunteers with experience of supporting texters aged 13 and under. We also conducted expert interviews with stakeholders from healthcare, education and charities working in children’s mental health.

We are acutely aware of the importance of ensuring that people with lived experience shape our work. Each of our reports has benefited from the guidance of advisory groups of people with lived experience of the issues in our reports.

We worked with a Children’s Advisory Group (Box 2) who helped us interpret the data and shape our recommendations. While the Children’s Advisory Group has been instrumental to this work, their experience covers only part of the issues faced by this age group. Access to MHI’s Shout dataset offers the opportunity to hear first-hand from a larger group of children in this age group who are struggling. Quantitative analyses conducted on these data (Box 4), as well as pre-existing analyses conducted by MHI’s data insights team, are included in this report.

A note on language

This report refers to mental health, mental ill-health and mental health needs throughout.

We use the term mental health to refer to the full spectrum of psychological and emotional wellbeing, which can include positive and negative feelings and behaviours.

We use the term mental ill-health to refer to specific conditions or episodes that children may experience, such as anxiety or depression.

We use the term mental health needs to refer to the various factors including physical and environmental conditions, relationships, services, support and skills needed for good mental health or recovery from mental-ill health. In the context of this report, it is helpful to see mental health in its broadest sense and to consider the factors that support children’s wellbeing, not just the factors that can cause periods of mental ill-health.

This report refers to children aged 13 and under throughout.

We use this age group to describe children who are old enough to articulate feelings, emotions and mental health needs and fall within the age range of those who typically reach out to the Shout service (often between the ages of 9 and 13, but in some instances may be younger).

Box 1: The Middle Years Project

The Middle Years Project used mixed methods research and public involvement to better understand the mental health needs of school children in primary and secondary school (years 6 through 8). Supported by a Young Person’s Advisory Group, we conducted a national survey and focus groups to answer key research questions.

Young Person’s Advisory Group

The Young Person’s Advisory Group was recruited through the McPin Foundation’s Young People’s Network and consisted of five 15- to 21-year-olds from across the UK with prior training and experience of being involved in mental health research.

Surveys

We conducted a national survey to explore the mental health concerns and support needs for children in years 6 through 8. The survey was completed by 248 students across five schools in England.

Focus groups

We conducted focus groups to further explore key themes identified through the survey and co-design recommendations to tailor MHI’s services for this age group. The focus groups were held during school hours at two London-based state-funded secondary schools. Schools were asked to recruit up to eight students in year seven to participate in the focus groups. There were eight participants at the first school, and five participants at the second school.

We reflect findings from the Middle Years Project throughout the report. Given the limited number of responses and schools included, these findings should be considered suggestive rather than representative of the population.

Box 2: Children’s Advisory Group

Following the Middle Years Project, we established a Children’s Advisory Group of eight children aged nine to 13. To recruit children to the Children’s Advisory Group, a call was put out via internal MHI communications, social media channels for Shout, The Mix and IGHI, and shared with teachers from schools involved in the Middle Years Project.

The Children’s Advisory Group met three times from October 2025 to January 2026. Meetings were held at IGHI and facilitated by staff from IGHI and MHI. The meetings focused on the interpretation of the Shout service data, expert interview data, and report recommendations.

The Children’s Advisory Group provided interpretative and co-design input rather than lived-experience evidence. Parents and carers provided support and consent for their children’s involvement but were not present during the involvement activities.

Box 3: Insights from Shout volunteers

MHI held two focus group discussions with Shout volunteers to understand their experience of supporting texters aged 13 and under. Shout volunteers were recruited through an internal MHI call where volunteers expressed interest. A total of 16 volunteers participated across two sessions (eight per session).

Discussions were held online and focused on:

  • Understanding their experience in supporting texters aged 13 and under.
  • The reasons texters in this age group reach out to Shout.
  • Why Shout may be preferred to other mental health services.
  • Challenges faced by texters of this age group in accessing traditional services.
  • Gaps in mental health support for this age group.
  • How these gaps can be closed.

Insights from focus group sessions were complemented with responses to a follow-up survey completed by 24 Shout volunteers who showed interest in the project but could not join the discussions. Findings from the focus group discussions and the survey are included throughout the report.

Box 4: About the data

This report highlights findings from analyses conducted by IGHI using the following Shout data:

  • The time and date that the conversation took place.
  • Whether texters were contacting Shout as a first-time texter or a returning texter.
  • Tags assigned by Shout volunteers to conversations based on whether the texter had anyone else to talk to, main topics discussed and outcome of the conversation.
  • Texter’s demographic information provided by Shout texters in a post-conversation feedback survey.

IGHI did not have access to user data or the content of text messages from the conversations. All analyses were carried out on anonymised Shout data following data compliance and protection measures from MHI.

Definitions of terms used in the data analysis
  • Texters and conversations: A texter is someone who sends a text message to Shout. A conversation is a text message exchange between a texter and a Shout volunteer.
  • First-time and returning texters: A first-time texter is someone who texts Shout for the first time. A returning texter is someone who has texted Shout at least once before.
  • Number of texters: We define the number of texters as the number of distinct mobile numbers used to reach out to Shout. Phone number details were anonymised by MHI.
  • Number of conversations: We define the number of conversations as the number of distinct text message exchanges that are part of a continuous exchange between a service user and a Shout volunteer within a single time-bound interaction, starting with the texter contacting the service.

Given that age is only provided for 32 per cent of conversations and other demographic variables are only available for subsets of these, the findings must be interpreted with caution. They do not describe all Shout texters aged 13 and under.

Box 5: Expert interviews

To reflect current realities and to develop actionable recommendations, we spoke with experts working in children’s mental health and wellbeing.

Experts were recommended by MHI and were selected based on their experience working with children aged 13 and under. These included school mental health counsellors, mental health leaders from charities, experts in children mental health and wellbeing programmes and clinicians.

Expert interviews lasted for 45 minutes and were conducted online over a three-month period. We then conducted qualitative analysis on insights from each interview to consolidate clear themes on the mental health needs of children in this age group, gaps in meeting these needs and recommendations to close these gaps. We capture insights and quotes from the interviews across relevant sections of the report and present recommendations in Part 4.

1.3 Limitations of this report

As with our first and second reports, our aim is to be guided by people with lived experience of the issues the report covers.

While the views of the Children’s Advisory Group have been instrumental in shaping our understanding of the findings and recommendations, their experience will not cover the range of mental health difficulties faced by children in this age group.

They had not accessed Shout for support and may have limited experience of more severe mental health issues such as self-harm and suicidality. They likely also have more positive relationships with friends and family than Shout users. Participants in focus groups for the Middle Years Project were also left to the schools to decide.

This presents a potential source of selection bias and may not fully reflect the range of perspectives for this age group. Access to fully anonymised Shout conversation data and discussions with Shout volunteers who have supported children with these needs have helped us begin to understand this group in the absence of being able to speak to them directly.

Only 32 per cent of Shout texters responded to the post-conversation survey with their age information. This survey is the only opportunity MHI have of attributing demographic characteristics to texters.

All analyses have been based on varying subsets of this 32 per cent. Additionally, trends in frequency of topics discussed are impacted by service demand. In the queue to chat with a Shout volunteer, texters who use certain words indicative of higher severity can access a Shout volunteer sooner.

Therefore, at times of peak demand, higher severity topics will appear as more prevalent because these are the ones prioritised by the system. They are not necessarily representative of the broader pool of topics that texters in the queue are hoping to discuss.

Additionally, only a subset (64 per cent) of conversations was analysed to understand the topics and issues that texters discuss. This is due to limitations in data completeness for how conversations are assigned a topic (Data analysis appendix Section 6.6).

Finally, while we believe that the recommendations laid out in this report can support children’s mental health today, they are not necessarily future proof. Changes in technology and social media mean that governments, healthcare workers, schools and parents should remain vigilant and willing to support children in the most appropriate way for the contexts they are in, with the understanding that this will evolve over time.

Part 2: The mental health of children aged 13 and under

Boy on mobile phone

Summary

Children develop in the context of their relational and social environments. Their mental health is significantly impacted by the presence or absence of appropriate support during this time.

While children who experience adversity or are from vulnerable groups have a higher likelihood of developing mental ill-health, children without any obvious mental health risks still face mental health stressors that are unique to this time of their lives. Some of these, such as schoolwork and life transitions, can be underestimated or exacerbated by the adults around them.

One in five children are estimated to have a mental health disorder, with over half of mental health issues starting before the age of 14, making the focus on this age group crucial.

While most of the children we surveyed prefer receiving support from family, friends and their schools, NHS England estimates one in three children with mental health needs uses online or telephone mental health support services. This is consistent with the pattern of use of Shout by texters who stated their age as being 13 and under: they are a significant and stable group of approximately 9 per cent of texters who account for up to 15 per cent of all Shout conversations.

2.1 The development and mental health of children 13 and under

The UK government defines a child as anyone under the age of 18, young persons as those between the ages of 14 and 18 and young adults as those between the ages of 18 and 25. This report focuses on children 13 and under as a service-relevant category, but the evidence necessarily comes from partially overlapping age bands and is interpreted with caution.

Children develop in the context of the relational and social environment around them. Children’s mental health is significantly impacted by developmental changes, and the presence or absence of appropriate support. In pre-teens (9-12) children commonly begin showing greater cognitive ability compared to other years, ask deeper questions, make connections in patterns of human behaviour, solidify their values and question beliefs.

They also begin to question their self identity and cultural identity. In early adolescence (10-13), children commonly begin experiencing the physical and physiological changes that come with puberty, abstract thinking and mood changes associated with new hormones. Understanding the emotional, social and cognitive behaviours of children aged 13 and under provide a foundation for understanding their mental health needs.

Certain groups are more likely to experience mental ill-health compared to their peers, such as children who experience adversity, children who identify as LGBTQ+, and children with learning disabilities.

There is a significant prevalence of these exacerbating conditions in children aged 13 and under who text Shout. Of the texters who provide age information (32 per cent), the proportion of texters aged 13 and under with vulnerable characteristics has been on the rise since 2020. Texters in this age group are more likely than older texters to identify as autistic (30 per cent) or receive free school meals (29 per cent). They are also more likely to identify as LGBTQ+ (56 per cent).

Children without any obvious mental health risks or exacerbating factors still face mental health stressors as they navigate schoolwork and societal pressures. Respondents from our surveys (children aged 10-13 and in years six to eight) and participants in our school focus group discussions (children in year seven) highlighted the mental health impact of navigating school changes and academic pressures (Box 6).

Box 6: The impact of school on children’s mental health

Insights gathered from children indicate school, exams and related activities were leading mental health stressors. They experienced increased distress at the start of the school week and a sense of calm during weekends.

Children described the transition from primary to secondary school as a particularly challenging time, as they move from smaller classes with a single teacher to larger classes with multiple teachers. While school changes were described as exciting for some students, others described a sense of anxiety.

In our survey results the leading drivers of worry were schoolwork and exams, followed by relationships and loneliness. Eighteen percent of survey respondents indicated feeling sad or worried about schoolwork and exams nearly every day or every day, especially during the build-up to exams.

The Children’s Advisory Group reflected that feelings of anxiety and pressure often intensify at the start of the school week. They described what they referred to as “Sunday scaries”, where worries about school and the week ahead begin to build again towards the end of the weekend. Several noted that while Saturdays may feel relaxed, anxiety can return on Sundays as thoughts turn to schoolwork, social dynamics, and expectations. They highlighted that Mondays could feel particularly difficult because there is “a whole week ahead” and, for some, little to look forward to at the start of the week. They described increased worry about what might happen at school, including academic pressures, peer relationships, and meeting behavioural or social standards.

During focus group discussions, children indicated that feeling misunderstood, pressure around physical and educational activities, and homework were mental health stressors that they wished adults understood better. The Young People’s Advisory group highlighted that exam pressure from adults played a significant role in children feeling anxious. They described adult responses to negative exam results as “feeling catastrophic” and they stressed that words spoken to children have a greater impact on them than adults may realise.

These insights indicate that mental ill health among children is driven by multiple factors accelerating the need and demand for support from this group. Beyond exacerbating factors, the mental health needs of children are also driven by daily life experiences like school and life transitions, and account for the rising need for support and tailored services for this age group.

In 2023, NHS England (NHSE) reported that one in five children aged eight to 16 had a probable mental health disorder. The prevalence of probable mental health disorders among children aged eight to 16 rose by 7 per cent between 2017 and 2022. Over half of mental health issues are believed to start before the age of 14, which highlights the need for increased attention to this age group.

One distinct characteristic of children aged 13 and under today compared to previous generations is the reality of growing up with artificial intelligence (AI) and social media, which presents both challenges and opportunities.

Social media has enabled increased awareness of mental health services. It has provided access to communities that allow children to help each other and signposted them to services such as Shout.

Social media has also been seen as a reference point for relatable information on mental health which can sometimes be helpful to children who are without any other support or find it difficult to navigate complex traditional systems.

Social media use, however, presents challenges for the mental health of children and was highlighted by experts as a contributing factor to adverse mental health outcomes. Social media has been associated with significant overwhelm among children, providing sometimes harmful information. Social media also often has no filters and exposes children to harmful content that impacts their mental wellbeing.

Parents, guardians and carers may not have sufficient education or tools to implement safe boundaries on children’s use of social media. Children are also often unable to discern harmful content on digital platforms and may pick up misconceptions about mental health, harmful labels, trends, unsupported mental health advice and be exposed to bullying.

I suppose we're thinking about digital as a solution to a mental health problem, but it's also, of course, possibly a cause of the problems. Things like cyber bullying, comparing yourself to others. Everyone seems to be having the best life and you're not. So, it's a really complex area where I think the solution needs also to be finding good new ways of helping people to navigate these new ways in which their mental health can be adversely affected, and dialling up the good ways that digital can help support.
Sarah Golden, Head of Evaluation at Place2Be

Managing social media use among children and young people has remained a contentious issue for both parents and governments. In the UK, there has been a growing call for social media bans to be implemented. While social media bans or confiscation of devices are being used in other countries, these could result in children bypassing parental control to access social media in unsafe ways.

2.2 Mental health services for children 13 and under

While there are no specific services tailored to children 13 and under, there are a range of mental health services for children and young people in the UK. These services include Mental Health Support Teams (MHSTs) in schools and colleges, services from local mental health organisations (including charities and enterprises) and the NHS Children and Adolescent Mental Health Services (CAMHS). Services are provided for under 18s, with some available until the age of 25.

For support outside of CAMHS, the NHS signposts children to free mental health services provided by charities. For example, Childline and The Mix provide counselling and online professional support for children and young people, while Young Minds supports through storytelling from children from at-risk groups or marginalised communities. Organisations like Papyrus, Samaritans and Shout provide support across a mix of email, telephone and texting services.

In 2023, NHS England reported that the most used sources of support for children with mental health needs were education services (>70 per cent), followed by health services, and then family and friends. Children surveyed through our Middle Years Project echoed these findings, with family, friends and school support being their main three choices that they turn to for help (Figure 3 above).

The NHS England report also found that one in three children with mental health needs used online or telephone mental health support services. This is consistent with the pattern of use of Shout by texters who stated their age as being 13 and under: while they represent approximately 9 per cent of texters for whom age is available (Figure 4), they account for an estimated 11-15 per cent of all Shout conversations across the post-pandemic period (Figure 5). While ‘charity helpline’ support was ranked last by the children we surveyed (Figure 3 above), use of Shout and NHS England’s reports findings suggest that there may be a lack of awareness of these services by the broader population aged 13 and under, and that when awareness is there, the services are effectively used.

These insights indicate that in addition to the significant support provided by school-based services and family and friends, children in this age group are increasingly turning to digital services for support, including helplines (Box 7).

Box 7: How children aged 13 and under use Shout

Compared to the Children’s Advisory Group or children from the Middle Years Project, children who text Shout may be more likely to have low trust in formal services and feel lonely or unsafe in their home environments. They often text early in the morning and late at night, about relationships or school pressures.

Shout volunteers shared that texters aged 13 and under that contact Shout often feel disconnected from their parents and the adults around them. They have low trust in formal services and they may feel helpless, isolated or unsafe in their home environments. They may struggle with self-expression or experience shifting peer dynamics, reflecting the prominence of relationship-related issues experienced at this age. They often face significant pressure from school and the wider society and feel overwhelmed by expectations they do not fully understand or feel equipped to meet.

Volunteers shared that conversations with this age group often occur very early in the morning or late at night (see Part 3) and are usually short and direct. They find texters in this age group are very articulate and can express their needs clearly. Conversation topics often centre around friends, parents and school dynamics. Our survey of Shout volunteers identified common themes among young texters to include feeling unable to talk to friends or family (24 per cent), texting during or around school hours (24 per cent), and reaching out from inside a school (24 per cent).

While these insights show that the behaviours and needs of these children are fundamentally different from adults, older children or young people, this is not representative of all children 13 and under who text Shout, as only 32 per cent of Shout texters share their age.

Part 3: Unmet needs of children aged 13 and under

A young girl's hand holding a mobile phone

Summary

Traditional mental health services are struggling with the growing demand. Up to 40,000 children are experiencing wait times of two years and nearly one in five consultant positions in CAMHS are unfilled.

The fragmented care across community, mental health and population-level initiatives makes it difficult for children and families to get the support they need.

Charities are seeing an increased demand for their services among children 13 and under. This is driven both by the limited availability of traditional services and a preference from this age group for alternative support. Not having any friend or trusted adult to talk to, wanting to talk to someone who did not know them, and feeling more comfortable texting than speaking about how they felt were all reasons raised by children 13 and under for texting Shout.

The prevalence of higher-urgency topics among Shout conversations for texters who stated their age was 13 and under is worrying. Texters who state their age is 13 and under and contact Shout more than once are more likely than other age groups to text about suicide-related topics, and to present at a higher level of risk. The proportion of conversations related to suicidality in this age group has risen since 2023 despite an overall decline across the broader texter population.

3.1 Challenges with traditional services

Children and young people’s mental health services (CYPMHS) are struggling to meet the growing demand for support. The Children’s Commissioner reports that of the one million children and young people in England with active referrals to CYPMHS in 2022-2023, 28 per cent (270,300) were still waiting for support in 2024 while 40 per cent (372,800) had their referral closed before accessing the service. While the average wait time was 35 days, up to 40,000 children experience wait times of at least two years. Although children in crises had the shortest waiting times, they faced a median wait time of five days.

While most children from our survey preferred speaking with family and friends, the leading reasons for not using mental health services was connected to stigma or taking up resources from others in need. The absence of suitable services was a factor highlighted by Shout volunteers. Experts highlight insufficient available services, limited resources in schools and limited support for vulnerable groups as key gaps in current services.

So, the problem is that when you have somebody who has a low-level mental health concern, their access to services will take so long. There's that risk of it getting worse over time. When they are able to access these services, they could end up being at very high risk.
Marianna Nicolaou, Youth Support Manager at Young Epilepsy

The challenge is further compounded by a limited number of consultant child and adolescent psychiatrists available. The Royal College of Psychiatrists (RCPsych) report that as of 2023, 19 per cent of consultant positions in CAMHS were unfilled. RCPsych also reports that CAMHS faces the highest rate of consultancy vacancies of any psychiatric specialty and is working to attract more doctors to the field. RCPsych stated in June 2025 that financial investments in the NHS are insufficient to meet the increased demand for mental health services and requested that mental health services be given their ‘fair share’ of NHS funding.

There are services out there that can support children and young people but there isn't that kind of all-encompassing network that can support a child throughout their journey. The biggest gap for me is how the system works together to support a child throughout their life.
Kane Hazard, NHS Partnerships Manager at MHI

3.2 The increasing role of non-traditional support

Given the challenges faced by traditional mental health services for children, it is no surprise that charities are seeing an increase in the use of their services by those aged 13 and under.

Shout, a 24/7 mental health support texting service provided by MHI, is one of those services supporting children and young people. Our previous report showed that 43 per cent of Shout texters do not access public mental health services or the NHS, with those under 25 being the least likely to explore these. Less than 10 per cent of Shout users strongly agreed that public mental health services and the NHS were easy to use.

Of the 32 per cent of texters who provide their age, texters 13 or under account for a significant and sustained share of Shout texters (9 per cent) and conversations (11 to 15 per cent) (Figures 4 and 5). They are also more likely than other age groups to use the service repeatedly: since 2023, approximately 90 per cent of conversations with children who stated their aged was 13 or under have been initiated by returning texters.

Furthermore, across all conversations with this age group, over half (55 per cent) of texters aged 13 and under returned to Shout for support within four hours of a previous conversation at least once, with 36 per cent of returning conversations occurring within 24 hours of previous conversations. In contrast, only 29 per cent of conversations with returning texters aged 14-17 occurred on the same day. This suggests that engagement with Shout is seen not as a ‘one-off’, but a continued source of support for this group (Figure 6). While these findings only apply to those who provided their age (and not all Shout texters who are 13 or under), they describe a unique pattern of use for a subset of this age group.

Box 8: Why the number of Shout texters aged 13 and under is increasing

Access to technology, reduced barriers to entry, social media trends and the ease of texting are some of the factors driving the growing number of Shout texters in this age group.

Drivers of Shout use

Shout volunteers shared that younger texters are increasingly using Shout because they have easy access to phones and because technology has lowered the barriers to seeking help. They shared that Shout provides instant support – without the long wait times for traditional services like CAHMS – as it is available 24/7 for children requiring immediate mental health support in distressing times.

They highlighted that some children have been discharged from mental health services despite still struggling, while others may face barriers to entry, such as not meeting eligibility criteria, being unable to navigate the formal process of accessing mental health care or requiring an adult’s support for a referral. Shout provides support that is not limited by these barriers.

Some children discover Shout through influencers or trends on social media platforms like TikTok. Shout volunteers shared that social media can pathologise normal emotions, encouraging self-diagnosis and making children believe everyday struggles are disorders, rather than a normal part of growing up. This may result in increased contact with the service. They highlighted the impact of social media and peers in shaping the perceptions of mental health support among this age group.

Preferences of younger texters

Shout volunteers shared that many younger texters prefer texting over talking on the phone or in person. This is particularly true for those identifying with attention deficit hyper-activity disorder (ADHD) or autistic traits who may struggle with verbal communication, and those who may find it challenging to articulate their emotions aloud. Children also find texting Shout a helpful alternative when they feel unable to talk to parents or teachers or want to seek help without the fear of judgement. Texting also provides more time to think, reduces anxiety and communication pressure and provides a sense of privacy compared to a face-to-face encounter. This sense of discretion and anonymity helps children feel safe and more in control when sharing difficult emotions or experiences and reduces the fear of immediate identification or reporting to services, except when necessary.

Unique features of Shout

Shout volunteers highlighted that the opportunity for texters to revisit texts from previous conversations with Shout on their phones has proven valuable in helping them feel supported over time. This feature helps provide validation in difficult times that is often missing from traditional services.

Across texters who responded to a post-conversation survey, 40 per cent of texters aged 13 and under said they contacted Shout because they “did not have any friends, family or trusted adults they could talk to”, while 51 per cent said they texted Shout because they wanted to speak to someone who did not know them.

Over half (56 per cent) stated they felt more comfortable texting than speaking about how they felt. These trends could indicate that for children aged 13 and under, contacting Shout is not solely driven by the absence of support networks or having no one else to talk to. The trends for this age group also align with data from other age groups; the majority of texters report having someone else to talk to but still choose to seek support through the service.

This indicates that the availability of adults does not automatically translate into the perception of emotional safety. While part of the drive towards Shout may be preferences for anonymity and texting over speaking, some children may seek Shout to avoid burdening their parents or friends (Box 9). This indicates that the support preference is relational, not just logistical.  

Box 9: What adequate support for children looks like

For children in this age group, adequate support requires understanding and trust, it is not enough for adults to simply be present.

The Children’s Advisory Group highlighted that it is possible to have friends, parents or teachers around, and to still not feel comfortable talking openly about certain experiences. They noted that adults often respond with advice that feels “balanced” or focused on seeing the other person’s perspective, which even though well meaning, can feel invalidating in situations like bullying.

They also described a reluctance to speak to parents because they did not want to cause worry, or to friends because of the potential impact on friendship dynamics and fear of rejection or pity.

They shared that the generational divide between children and parents or carers, shaped by technology and social media, meant that older adults may struggle to understand the nuances of online bullying, the social consequences of unfollowing someone, social comparison, and the pressures created by influencers that have risen in the past five years.

These insights show that the understanding of support for this age group is nuanced and requires services that adequately respond to their mental health needs.

Compared to older age groups, texters who shared their age as being 13 or under have a higher proportion of conversations in the evenings and before school, times when traditional services are not available. The Children’s Advisory Group suggested that these may also be the times of the day when children feel most alone, distressed and away from peers or parents.  

The reasons why children reach out to Shout are varied.

Higher-urgency topics, such as suicidal ideation (38 per cent) and self-harm (30 per cent), are most concentrated in conversations late in the evening and overnight. Bullying (8 per cent), which is mentioned more frequently by this age group than others, is a more prevalent topic in hours before school and during the start of the school day.  

Only 32 per cent of Shout texters share their age. Of these, those 13 or under who have contacted Shout more than once are more likely to contact to Shout about suicide-related topics than other age groups. They are also more likely to present at the highest level of risk. Furthermore, the proportion of conversations related to suicidality has continued to rise since 2023 for this group despite an overall decline in the share of conversation on this topic. These findings were echoed by Shout volunteers’ experiences (Box 10).  

Shout data reveal a subset of children 13 and under whose level of need, timing of distress, and preference for anonymous or text-based support expose gaps in current provision. This challenges the assumption that younger children either do not need or will not use such support. While Shout is supporting this group, this reveals an opportunity for more dedicated services for this age group in these areas. Further analysis into these trends and insights from texters aged 13 and under using Shout can be seen in the appendix. 

Box 10: Key concerns raised in Shout conversations by children aged 13 and under

Shout volunteers identify bullying, stress, school pressures, and high urgency topics (like self-harm and suicide) as leading reasons for reaching out to Shout. Texters of this age group also experience the most distress at night.

Surveyed Shout volunteers reported that texters aged 13 and under most frequently contacted the service about bullying (43 per cent), stress and anxiety (39 per cent), home and family issues (39 per cent), and friendship problems (39 per cent). School pressures (35 per cent), self-harm (35 per cent), and loneliness (30 per cent) were also commonly mentioned.

Conversations with texters on topics such as death, self-harm and suicide were perceived by Shout volunteers to be increasing in frequency among this age group, with texters speaking about these topics as common experiences and without any sense of fear or sensitivity in using stigmatised language. Shout volunteers observed however, that some texters hesitated to disclose self-harm because they would fear emergency intervention.

When discussing the time of day they would be most likely to text, members of the Children’s Advisory Group described how worries can intensify before bedtime. They noted that during the day they are often distracted or busy, especially while at school, and would not want to be seen texting for support, but at night “there’s nothing to distract from your thoughts,” making it harder to sleep. Several described ruminations at bedtime and increased anxiety when lying awake.

These insights suggest a rise in need for support for high-urgency topics that were typically not expected in children as well as support at times of the day when most traditional services are unavailable.

Part 4: Meeting the mental health needs of children aged 13 and under

Woman in a blue top in listening mode

Summary

Findings from this report inform seven recommendations to improve the mental health support that children aged 13 and under receive today.  

DHSC and NHSE should: 
1. Give the narrative on children’s mental health a positive focus on wellbeing and resilience. 
2. Integrate and better coordinate existing mental health services for children 13 and under. 

Mental health service providers should:  
3. Expand and standardise mental health services in schools and communities, particularly in primary schools. 
4. Educate adults who care for children about children’s mental health and the impact they can have. 

Developers of digital mental health services for children should:  
5. Design tools that are tailored to the needs of children 13 and under.  
6. Balance safeguarding and the accessibility of these tools. 
7. Complement the digital support element with human support where possible. 

Building on the findings from this work we developed key recommendations across three levels: system-level recommendations for DHSC and NHSE, service design recommendations for providers, and specific design principles for digital tools. 

At the system level, DHSC and NHSE should give the narrative on children’s mental health and resilience a positive focus. Mental health services for children should look fundamentally different from adult services, emphasising prevention, building resilience, and prioritising overall wellbeing rather than only treating diagnosed conditions. DHSC and NHSE should also encourage the integration and better coordination of existing services to improve access and impact. Current plans to expand school-based mental health services are moving in the right direction. However, given fiscal constraints and competing priorities, increased collaboration among existing services can expand reach and impact while expansion efforts are being established. 

At the provider level, mental health services should be more consistently delivered across primary schools, not just in secondary ones. Community mental health should also be more consistently available, with models such as peer and near-peer support being particularly effective. Service providers should also incorporate educating adults on children’s mental health. The effectiveness of these services can be significantly increased when the adults who care for this child (for example, parents, guardians, teachers) are fully aware of the impact their words and actions can have, and how to best support the children in their care. 

Regarding the design of digital tools, these must be tailored to meet the specific needs of children 13 and under. A child-first approach that meets children where they are and that is co-developed with children from this age group will have a higher likelihood of success. Digital tools should also carefully balance safeguarding needs with accessibility, ensuring the burden of safeguarding rests with the service providers rather than the children. Finally, digital tools should incorporate human support as well, where voice support and participations in in-person groups are encouraged to avoid isolation, to develop the children’s social skills, and to ensure that the children receive appropriate support.  

4.1 System-level recommendations for DHSC and NHSE 

4.1.1 The narrative around children’s mental health must be re-framed towards a positive focus on wellbeing and resilience  

There is a growing misunderstanding of mental health among children aged 13 and under, largely driven by peer influence and social media narratives. Addressing their mental health needs will require re-education that frames mental health and wellbeing through a positive lens.  

Mental health education should begin early and be delivered in ways that are positive and skills-based rather than problem-focused, which can be overwhelming. Self-paced learning programmes like The Mix’s ‘LifeSkills’ equip young people with helpful tools and resources focused on real-life issues such as depression, anxiety, and growth mindset in constructive ways that emphasise the positive aspects of mental health. These are delivered through self-paced modules based on co-design sessions of how young people would respond best. 

A proactive, skills-based approach is critical for this age group and should be embedded in schools and community settings. Education should focus on what positive mental health looks like and how children can achieve this naturally. 

It's as much about promoting positive mental health as it is about avoiding things that negatively affect your mental health. We should support a change in the narrative to ‘this is what it means to have good mental health, and this is how you can do it naturally’. It puts a bit more of a positive spin on it rather than always pushing the narrative of ‘this is what can happen if you don't look after your mental health.
Kane Hazard, NHS Partnerships Manager at MHI

Negative narratives about mental health also often start early without proper education, with “mental health” often used as a label by children and young people without any assessment. Mental health services for this age group should focus on a better understanding of the concept, healthy relationships and emotional wellbeing.  

The narrative of mental health starts too young; it should be positive and more focused around emotional well-being. ‘Mental health’ is a label that is thrown around by young people, without any formal diagnosis. Once you label something that is detrimental to your quality of life, that poses a negative impact on the young person's processing, and the prevention part of it needs to happen a lot earlier around healthy relationships and healthy mindsets.
Marianna Nicolaou, Youth Support Manager at Young Epilepsy

Re-framing the narrative also involves building children's mental health and emotional resilience to deal with the challenges of life and know when to seek care. Children need to understand what healthy responses to life's challenges or stressful situations look like and when additional help is needed. Children should be supported to understand and manage difficult emotions such as anxiety, anger, and stress as a normal and healthy part of life, and to avoid over “over-pathologising” emotional states as mental health conditions. Mental health services for children in this age group should equip them to better respond to life and avoid self-diagnosed labels. 

I think there's something about helping children understand how to deal with regular challenges that everybody encounters in life. So, it's about teaching and building resilience and trying to differentiate between that and what may be more severe. If I stop thinking, ‘oh, my goodness my mental health’ when its exam stress which is a normal response and instead think ‘there are tips and tools about how to channel this energy and manage it’ that helps.
Catherine Roche, Chief Executive at Place2Be
Experiencing some anxiety is a normal part of growing up. It helps young people build resilience and understand their emotions. Feeling nervous before a big moment-like performing on stage-can even give them energy and focus. It’s all about recognising these feelings and learning how to manage them and work with them.
Jessica Bondy, Founder at Words Matter

4.1.2 Existing mental health services for children must be integrated and better coordinated 

The growing number of mental health services targeted at children must be coordinated to improve access and impact. Traditional mental health services like CAMHS often require parents, carers, and children to navigate multiple independent care pathways and specialist referrals, which can lead to high dropout rates and fragmented care.  

The readiness for cooperation is evident in children and young people's mental health, where organisations and stakeholders are open to collaborative opportunities and partnerships. Given children's vulnerability and developmental needs, there is a need to integrate mental health services to improve engagement and care outcomes. 

I honestly am yet to walk into a room and say something better can be done for young people's mental health and have anyone say ‘Yeah, I don't think so or no, that doesn't fit with us’. And to me that is not a Northwest London thing or a London thing. I think it's a global thing and that in the health and public health arena presents a massive opportunity.
James Porter, Director of Programmes at CW+

Multi-agency hubs provide a model for collaborative care. These hubs bring together mental health services and professionals from multiple sectors to work collaboratively through a single point of referral, streamlining access and reducing fragmentation. The Children and Young People's Multi-Agency Navigation Hub in Gloucestershire brings together professionals from mental health services, the voluntary sector, local authorities, and education to provide coordinated advice, assessment, and intervention through a streamlined care pathway. It now serves as the single point of contact for all mental health and education referrals from Gloucester City Schools, streamlining the process of navigating multiple referral pathways for mental health and related social care needs. 

The UK government's recent approval of additional funding to expand multi-agency hubs for early intervention signals a growing recognition that collaborative, coordinated services are essential to meeting children's mental health needs effectively. The government is expected to launch 50 Young Future Hubs to improve opportunities, to cater to mental health and well-being, and to reduce crime among 10-18-year-olds in England by March 2029. 

The Children and Young People’s Multi-Agency Navigation Hub brought together professionals across mental health, community sector, local authority and education, to work in a collaborative way and have a single route for reviewing referrals in one go. There would be one referral that would come into this hub and then the work would be done by the professionals in that network rather than putting the emphasis on the young person and the family to navigate their way through different pockets of support.
Kane Hazard, NHS Partnerships Manager at MHI

Collaboration should also extend beyond statutory services to include partnerships with the private sector, civil society organisations, community networks, and other stakeholders interested in children's mental health. Cross-sector collaboration can expand available resources, provide valuable insights, and build capacity to meet the growing mental health needs of children.  

4.2 Service design recommendations for providers

4.2.1 Mental health services for children in schools and communities should be expanded and standardised

While there has been a historical focus on mental health provision in secondary schools, primary schools require equal attention. The Labour Party has promised to place a mental health professional in every school by 2030 and roll out based on NHS identification of local need. An evaluation of New Zealand’s Counselling in Schools initiative including primary schools has shown mental health improvement in 80 per cent of students who received counselling, improved attendance and better school achievements. Early support also addresses mental health needs before they escalate, reducing the need for further services.  

School-based mental health support should be designed and delivered by dedicated professionals. School curriculums should be designed to teach about the wider determinants of health that impact mental health, wellbeing and resilience. This should include topics like nutrition, physical exercise and even finances as they grow from primary to secondary school.  

Is there enough within the curriculum to learn about what supports your body and mind from a nutrition perspective? What about physical exercise? What does it mean to have good mental health and what can you do to support that every day? Does every child or young person really understand how to live as healthily as they possibly can in the modern world so they can thrive?
Kane Hazard, NHS Partnerships Manager at MHI

Some children from the Children’s Advisory Group highlighted having dedicated spaces in their schools to speak with a mental health advisor or mentor teachers, however this was absent for others. Even where support existed, they highlighted significant barriers such as: 

  • Going to mental health support spaces could signal to peers that you're struggling. Some schools require a pass to access mental health services, making it obvious to their peers that they are in need. 
  • Being taken out of lessons for support sessions draws attention and leads to peers asking questions, creating rumours and assumptions.  
  • Many children will only go to support spaces if they have a scheduled session, avoiding drop-in visits to prevent being noticed.

These insights highlight the importance of privacy and confidentiality in services for this age group. Privacy and confidentiality for children is important not just for how care is delivered but also in how accessing it is perceived by their peers

Equally important is establishing informal support systems, including trusted adults and safe spaces within schools, alongside formal counselling. Programmes such as game clubs, sports interventions, or mentoring activities can help provide emotional support through relationship-based mentoring and informal engagement. These activities can create safe spaces for children to connect with each other, or a trusted adult, and to receive support without needing formal counselling. 

Experts also highlight the importance of informal spaces within schools that encourage play, build skills, and support mental wellbeing. Referral criteria to traditional mental health services are often strict and complex, which can result in high dropout rates among children.  

A girl dropped by from year nine to talk about her worries. After a time I asked if she would like me to refer her for counselling or other support, but she said, ‘No, miss, I just wanted to talk to somebody’. As she left, she turned and said, ‘Thank you, I feel much better'.
Tricia Nearn, Designated Senior Lead for Mental Health Southfields Academy

In addition, schools should encourage self-agency in seeking mental health support. Place2Be’s self-referral service Place2Talk, enables children in schools to self-refer. Children write a concern on a piece of paper and place it in a post box. Trained personnel review these notes, triage them and make an appointment with the child. This process empowers the children and teaches them self-advocacy and emotional management. 

The introduction of Place2Talk was an absolute game changer because Place2Talk is children taking agency, it’s putting the power into children's hands.
Catherine Roche, Chief Executive at Place2Be

There is a significant need to invest in community-based mental health services for children through spaces that provide opportunities for children to come together in social environments, meet peers, and talk about their experiences. These spaces should be designed intentionally and in ways that communicate respect for children's needs and personalities. Community spaces offer low-barrier, non-clinical environments where children and young people can connect with peers through shared activities and informal support. 

Community-based services can be particularly valuable when targeted for different at-risk groups, such as dedicated spaces for LGBTQ+ children or those with special educational needs (SEN). Community-based mental health services can help meet children where they are in their preferred social spaces, providing structured connection and reducing isolation.  

My background is in Youth Services, and I used to work in youth clubs. I think those resources for accessing the community are vital for young people. It's about coming together in a social environment and meeting peers, being able to communicate, being able to talk about each other's experiences.
Marianna Nicolaou, Youth Support Manager at Young Epilepsy

Community based services can provide an alternative form of informal support outside school hours. Community-based mental health services for children provide an alternative that is close to home, and independent from teachers or carers. In addition, these services can help support school efforts to balance academic demands and mental health needs. Services like Off the Record provide accessible evening and weekend mental health counselling for children and young people across Croydon, Merton, and Sutton.  

Within communities, peer and near-peer models appear to be particularly effective.  The Children’s Advisory Group highlighted that connecting with a near peer over shared interests like football or skincare could be helpful in building rapport more easily. They also value personal experience from someone who “has gone through similar things”. They raised caution over speaking with peers who may know them too well or have preconceptions. 

The near-peer or ‘older-sibling's best friend’ model works best. Young people want to hear from people who they look up to, who look like them, dress like them and talk like them. You cannot deliver that with a 21+ years statutory healthcare workforce.
James Porter, Director of Programmes at CW+

4.2.2 Adults who care for children should be educated regarding children's mental health

Mental health service providers who support children must also include training adults, including parents, guardians, and other caregivers, on how their words, actions, and behaviours impact children's mental health to support children’s wellbeing. Meeting the mental health needs of children aged 13 and under requires taking a whole-child approach, addressing the child's entire ecosystem, including their environment and relationships.

A significant portion of this ecosystem is shaped by parents, carers, and other adults, whose own mental health and wellbeing directly influence the children in their care (
Part 2). Parents and adult carers can unintentionally transfer their stress and unmet needs onto children, creating feelings of guilt and worsening outcomes. This dynamic is especially critical for at-risk children, including those with long-term illnesses, special educational needs, or from low-income backgrounds (Part 2).  

The parents’ own mental health and well-being […] I think that's a massive part of it because we can go in and do that work, but unless the parents follow through with that, it's not going to make any difference.
Marianna Nicolaou, Youth Support Manager at Young Epilepsy

Adults understanding the impact of their words on children's mental health is a key step in meeting children’s mental health needs. Words Matter’s newly launched course, ‘How to Communicate with Children so they Thrive’, provides guidance on transformational communication, pattern recognition and techniques that enable adults to use words to support children’s mental health. 

Adults need to understand the power of their words. What they say truly matters – harsh words and verbal abuse can affect a child’s brain development and have long-lasting impacts. They can lead to anxiety, depression, eating disorders, substance misuse, self-harm, and even suicide. Words matter and using them to build children up, not knock them down, is vital to their wellbeing.
Jessica Bondy, Founder at Words Matter

Place2Be’s parent and child coaching model builds parents’ capacity to manage difficult situations at home while providing tailored support that adapts as children grow and their needs evolve. The model recognises that parents, carers, and other adults in children's lives often need guidance and practical strategies to effectively support their children's mental health and wellbeing. 

Our model around parent and child coaching, where we work with the parent and child together, when we look at the impact data and the effectiveness of that work, it's been massively impactful and it’s about building the capacity and proactively supporting parents and in how they are supporting and working with their children at home.
Catherine Roche, Chief Executive at Place2Be

4.3 Specific design principles for design tools

4.3.1 Designing digital tools that are tailored to meet the needs of children 13 and under

The design process of digital support for children 13 and under should actively involve them to respond to their needs. Organisations like MHI do this through their Youth Board and Youth Voice groups, which provide valuable insights that make services more impactful for young people.  

We consult with young people and they are amazing. I think that's what we need to keep doing. We need to keep communicating because things change so quickly in their lives, not just mentally, but also their social life and everything else changes.
Dr Fiona Pienaar, Senior Clinical Advisor at MHI

There is an opportunity for health organisations to learn from the expertise of companies whose target audiences are children and young people. The Charity of Chelsea and Westminster Hospital NHS Foundation Trust’s (CW+) collaboration with marketing companies to gather insights for children and young people has strengthened their ability to understand what children need and support them effectively.  

All of our young people engagement is done by marketing companies who specialise in reaching young people because they are fantastic at understanding what young people want and how they want it. Everyone assumed TikTok was the priority, but when asking 2,500-3,000 young people, they were super clear “we go to TikTok to scroll mindlessly, if we want to learn something, we go to YouTube”. This completely changed our strategy.
James Porter, Director of Programmes at CW+
Box 11: The importance of co-designing services with children

Children value services that are designed by and for them.

The Children’s Advisory Group highlighted that adults think differently from children and may not fully understand their actual needs and preferences. For example, children might prefer texting over other forms of communication, which may not be obvious without their involvement. During the focus groups, children consistently emphasised the importance of age-appropriate content and design. They felt disconnected from services that featured images of much older young people or topics that seemed designed for older teenagers rather than their age group.

During focus groups, children suggested organising service offerings by age groups of no more than two years, recognising that the experiences and worries of an eight-year-old are very different from those of a thirteen-year-old. The most frequently mentioned topics children wanted to see included friends, school, self-care, body image, anxiety, stress, loneliness, family, and bullying.

Children also wanted services to feel "safe" and "private," suggesting that building trust and a sense of belonging, requires design choices that reflect their specific developmental stage and concerns. They wanted services to include issues that may be considered “too small” by adult services, and not just those that meet the threshold for clinical interventions. The Young People’s Advisory Group suggested services should communicate clear messages that every problem is valid such as "no issue is too small” and “anything that has been bothering you for a long time is worth talking about”.

During focus groups, children highlighted a clear preference for content that is visually engaging and interactive rather than text heavy. They wanted content that could be consumed within five minutes and broken up with graphics and videos. Children valued self-paced learning they could digest in their own time without having to respond immediately, suggesting that non-finite resources like pre-recorded videos and articles could help address worries that children have, about taking up space or burdening mental health services.

When designing their own mental health support apps, children included features like games, music, videos, and podcasts, indicating a desire for varied, multimedia experiences. The emphasis on wanting apps to feel "fun," "relaxing," and "calm" suggests that playful, low-pressure design elements are important for engagement and creating a welcoming environment for children seeking mental health support.

Digital mental health services for children should be designed to integrate with platforms children already use. Services should leverage insights from how children use large digital platforms, including social media, to provide targeted messaging and support. Understanding children's behaviour on different platforms enables services to be contextualised to their current habits, increasing retention and engagement.  

Digital mental health services should look trusted, professional, and relevant to children. Services should use messaging, imagery, and design choices that communicate trust, understanding, and invitation. Children should feel a sense of belonging when using these services. Experts highlight this is difficult to achieve without involving children or near peers in the design process. 

They value platforms that feel trusted and familiar, look professional but equally alongside that, look like they're meant for them and resonate with them in the general look, feel and tone of language, which is difficult to get right unless young people themselves input into them.
Kane Hazard, NHS Partnerships Manager at MHI

4.3.2 Balancing safeguarding and accessibility

Digital mental health services for children should be delivered with robust safeguarding measures but also be readily accessible to children. Platforms should be monitored by skilled staff who can observe and address trends, behaviours, or patterns that may be harmful to children. Age-verification systems could also be deployed to ensure users are the intended group. Children should receive clear guidance on how to navigate the platform safely and what constitutes harmful or unsafe behaviour by themselves or their peers. Guidance should be provided with reassurance and care, emphasising the benefits and importance to the child to assuage fears. 

Safeguarding measures should be balanced with accessibility. Barriers to access, such as requirements for passwords, login details, or email addresses, can exclude children who lack these and discourage engagement with the platform. Experts also note that children are often uncomfortable with being monitored or having their data continuously collected, which can lead to increased dropout rates. Digital mental health services for children should be designed with low barriers to entry, while placing the responsibility for protection and safety standards on service providers. 

Accessibility also requires digital mental health services to cater to different levels of digital access. While apps may offer more personalised functions, delivering digital mental health services through websites may be more accessible. Not all children have access to smartphones, but most use websites as part of their daily learning and activities.  

We've taken the decision not to have a login function. We're much more interested in impact versus tracking individuals. Young people were very clear from the start, the second you start capturing and measuring things, it's game over, we were interested in reaching as many people as possible.
James Porter, Director of Programmes at CW+

4.3.3 Complementing digital mental health services with human support

Digital services should enable children to engage with human interaction and in-person support, which helps build resilience and social skills while creating opportunities for more tailored care. Connecting to human support can be achieved through integration with school-based mental health services or community mental health provision where children spend most of their time. Digital mental health services for children should create pathways that enable children to develop skills, receive support, or access counselling through face-to-face interactions. 

Voice-based support has also been identified as a valuable way to build human connection in children's mental health services. Speaking to someone via a phone or an online meeting provides a sense of connection and trust for the child. It also enables practitioners to assess additional mental health cues such as tone, breathing, or phrasing that are helpful in providing appropriate support. 

My big thing would be to get children to a point where they can talk face to face with people. So if we have something that is a process, yes, ‘you can do this, but then you can also talk to somebody or is there counselling in your school’.  I'd like it to encourage children to talk to somebody about how they're feeling or what they're thinking.
Dr Fiona Pienaar, Senior Clinical Advisor at MHI

Part 5: Conclusion

Man in flowery shirt in listening mode

The need to better support the mental health of children is clear and is being prioritised by the government.

In December 2025, the government appointed Professor Peter Fonagy to chair an independent review into mental health conditions, attention deficit hyperactivity disorder (ADHD) and autism. In the terms of reference, the government states that “the NHS mental health, ADHD and autism services have never fully met the needs of the population in a tailored, personalised or timely way.”  

The first 13 years of life of a person see them develop cognitively, socially and emotionally. Skills such as self-regulation, developed during this time, are key to being mentally healthy throughout a person’s life.  

While children who experience adversity, living in care, or have learning disabilities are more likely to suffer from mental health issues, children without any obvious exacerbating factors still face mental health stressors (Part 2). As they navigate schoolwork and societal pressures, responses by adults to negative situations (e.g. exam results) can “feel catastrophic”. There is a sense that adults do not fully understand the impact these reactions can have on children’s mental health.  

While there has been a welcome reduction in stigma and increased awareness of mental health, there is also a risk that informal support channels, primarily through social media, pathologise normal emotions and encourage self-diagnosis, blurring the lines between mental health disorders and the ‘normal struggles’ of growing up (Part 4).  

Children must know that no problem is ‘too small’ to ask for help, and the first line of support should come from trusted adults. Learning how to deal with the ‘normal struggles’ of growing up can equip children with the tools they need to self-regulate and manage their mental health into adulthood.  

That being said, not all children have access to a trusted adult. Only 32 per cent of Shout texters share their age, but of these, we see children aged 13 and under are a significant, stable proportion of users (Part 3). The overwhelming majority (over 90 per cent in 2025) of texters who shared their age as 13 or under texted Shout more than once, indicating this goes beyond a ‘trend’ or a ‘desire to fit in’. Of those who chose to respond to a post-conversation survey, 40 per cent indicated they had no one else to talk to. While these findings are not representative of all children 13 and under who text Shout, they represent a subgroup that has a clear need for evidence-based, age-appropriate support and information.  

Children aged 13 and under are not simply younger versions of teenagers, their life experiences, needs and preferences are unique. Many are already using digital support in active and repeated ways, but these services have not been designed explicitly for them. This limits their effectiveness. Distress in this age group often emerges in contexts and times poorly matched to current services. Service redesign should therefore privilege developmental fit, privacy, low-threshold access, adult support, and integration across school, community and digital settings. 

Acknowledgements

This report was jointly produced by Imperial College London’s Institute of Global Health Innovation and Mental Health Innovations. It was funded by Mental Health Innovations.  

The authors would like to thank several people who provided valuable input during the production of this report: Emma Baker, Inaaya Kaul, Dara O’Hare, Rosie Palmer, and Stella Rendall.  

We would like to thank our Children’s Advisory Group, whose guidance and insight have proved invaluable in shaping the findings of our report and our recommendations as well as the parents and carers who supported them to get involved in this work.

We would like to thank our Young People's Advisory Group, who were instrumental in shaping the design and delivery of the Middle Years Project.

We would also like to sincerely appreciate all Shout volunteers who provided valuable insights that have shaped this report through focus groups and surveys. 

We would like to thank Peter Fonagy for his valuable feedback as an external reviewer of the original draft.

We would also like to thank all experts who kindly agreed to be interviewed for this project: Jessica Bondy, Sarah Golden, Kane Hazard, Tricia Nearn, Marianna Nicolaou, Fiona Pienaar, James Porter and Catherine Roche. 

Suggested citation

Ajah C, Batchelor S, Walker E, Jarvis J, Chan J, Leis M, Howitt P, Cowley A, Ungless M, Darzi A. The New Childhood: Mental Health in a Connected Age (2026).