Imperial College London

DrJohannesHattula

Business School

Assistant Professor of Marketing
 
 
 
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Contact

 

+44 (0)20 7594 7571j.hattula Website

 
 
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Location

 

389Business School BuildingSouth Kensington Campus

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Summary

 

Overview

Substantive research interests:

  • Consumer and managerial decision making
  • Digital and new technology marketing
  • Attitude and preference certainty, construction, prediction, and stability
  • Social cognition, connectedness, identity, and influence
  • Empathy, perspective taking, and psychological distance

Methodological research interests:

  • Experimental designs and causal inference
  • Longitudinal data analysis
  • Measurement theory