BibTex format
@article{Wedzicha:2014:10.1136/bmj.g352,
author = {Wedzicha, JA and Steinbrook, R and Kassirer, JP},
doi = {10.1136/bmj.g352},
journal = {BMJ-BRITISH MEDICAL JOURNAL},
title = {Should medical journals publish sponsored content?},
url = {http://dx.doi.org/10.1136/bmj.g352},
volume = {348},
year = {2014}
}