Communications Division
Media Report
Imperial in the headlines
A snapshot of our key media moments
Quantum sensor
The Media team offered a carefully selected group of priority media exclusive access to see an Imperial-developed quantum sensor on its first ever field test aboard a Navy ship and a package of interviews, photography and video content. Working closely with Dr Joseph Cotter and his team, the work resulted in high-profile coverage in The Times, BBC Radio 4 Today Programme, and Sky News, as well as capturing imagery of the work and creating eye-catching social media content to mark this moment.
Imperial advocates for Horizon association
In response to a Financial Times column which suggested that Europe would not be able to compete with the technological power of the US and China, the Media team helped to place a letter from Imperial’s President Professor Hugh Brady and Professor Thomas F Hofmann (President of the Technical University of Munich) in the Financial Times.
In the letter, the university leaders called for the EU and UK to “work swiftly” to find solutions on the UK’s association with Horizon Europe.
Aircraft noise and heart attacks
The Media team pitched an Imperial-led study on the link between living near Heathrow Airport and cardiovascular disease risk to the Press Association, leading to coverage of the study in national publications, including The Independent, Daily Mail, Evening Standard, Daily Express, ITV London and LBC News. The work also resulted in an interview with Professor Marta Blangiardo (School of Public Health) on LBC.
Bats and coronaviruses
There was widespread media coverage of Imperial-led research into novel coronaviruses in bats, following a press release from the Media team. The work appeared in outlets including The Telegraph, The Times, Daily Express, Nature, Press Association, The Independent and The Daily Mail.
Micrometeorites on campus rooftops
Dr Matthew Genge was interviewed on the roof of Imperial’s Electrical and Electronic Engineering building for a BBC Radio 4 documentary about cosmic dust, which can be found on rooftops. During the BBC’s visit, arranged by the Media team, they found a micrometeorite that will be used in future research.
Extreme weather
Two reports on a drought in the Horn of Africa and a heatwave in southern Asia from World Weather Attribution, based at Imperial’s Grantham Institute and led by Dr Fredi Otto, were featured in media including The Guardian, BBC News the Washington Post, the Independent, and Sky News. Dr Otto’s comments on recent flooding also featured in the Washington Post, and she was quoted in an editorial article in The Guardian about the upcoming COP28 summit.
Problem pledges
Research into how confident we can be that global governments will fully implement their net-zero pledges was covered in outlets including The Times, The Guardian and Bloomberg, following a press release issued by the Media team.
Fire drone
An Imperial press release about a new heat-resistant drone that could scope out and map burning buildings and wildfires resulted in good coverage across The Engineer, PC Magazine and the BBC 5 Live Science podcast.
Addiction and the brain
Dr Louise Paterson (Brain Sciences) appeared on a prime-time BBC One documentary talking to musician and actor Matt Willis about her research into the brain mechanisms associated with addiction. The interview, filmed at the Imperial College Clinical Imaging Facility, was arranged by the Media team, who also worked with the BBC on sharing footage from the programme on Imperial’s social media channels.
President Brady’s Japan visit
An interview set up by the Media Team with President Hugh Brady appeared in Japan’s Asahi Shimbun newspaper on Imperial’s ambitions to expand its academic and industry partnerships in Japan.
It came as coverage of Prime Minister Rishi Sunak’s visit to the country highlighted Imperial’s new strategic relationship with the University of Tokyo. Imperial’s partnership was covered in The Guardian, The Telegraph and The Japan Times.
Intelligent knife to treat breast cancer
The Media Team worked with Professor Zoltan Takats to highlight his work in a Channel 4 documentary, Sarah Beeny vs Cancer. Professor Takats developed the iKnife, an “intelligent knife” that can tell surgeons immediately whether the tissue they are cutting is cancerous or not.
London leading the way internationally
Following Imperial maintaining its position as sixth best university globally in the QS World University rankings, the Media team ensured prominent coverage of a comment from Imperial’s President in an Evening Standard story about the rankings.
Great Exhibition Road Festival
There was good coverage of the Great Exhibition Road Festival, which took place in June, in media such as BBC London, ITV London and the Evening Standard, events outlets such as Londonist, and coverage of projects exhibiting at the Festival including cancer breath tests in The Guardian.
Our expert voices
Professor Dame Lesley Regan and Professor Sian Harding – Faculty of Medicine
Professors Regan and Harding contributed to a Mail on Sunday women’s health special looking at some of the common health issues women experience as they age.
Russell Miller – Business School
Russell Miller was quoted in the Financial Times' Executive Education special report about the role artificial intelligence could play as an educational tool at business schools. The story was secured off the back of a pitch to the FT by the Media team.
Pedro Rosa Dias – Business School
Pedro Rosa Dias was interviewed by Poets&Quants for a special feature about the Business School’s new BSc in Economics, Finance and Data Science. The article was secured following a pitch by the Media team as part of efforts to secure coverage for the new undergraduate degree.
Dr Nisha Patel – Imperial College Academic Health Science Centre
Dr Patel is running clinical trials with a new type of endoscope that is softer, more flexible and self-propelled, reducing the discomfort patients experience during colonoscopies. The trial was covered by the Evening Standard and Daily Mail.
Professor Roderick Smith – Faculty of Engineering
Professor Smith commented in The Times on the loss of the submersible Titan visiting the wreck of the Titanic.
Professor Guillermo Rein – Faculty of Engineering
Professor Rein was quoted in a Bloomberg piece about the Home Office failing to update its wildfires strategy following a record number of incidents last summer.
Xinrong Zhu – Business School
Xinrong Zhu was interviewed on BBC Radio 4's Analysis show on the subject of boycotts and how they impact businesses and consumers.
Professor Nick Voulvoulis – Faculty of Natural Sciences
Professor Vouvlvoulis spoke to Channel 4 news about the increasing number of monitored sewage spills in recent years.
Jack Blyzinskyj – Business School
Forbes covered the story about Imperial MBA student Jack Blyzinskyj’s swim across the English Channel to raise money for Ukrainian refugees. The story was pitched by the Media team to coincide with World Refugee Day.
Professor Ralf Toumi – Faculty of Natural Sciences
Professor Toumi told the Independent that a powerful cyclone like Mocha that hit Myanmar in May is now about 50% more likely to occur due to the climate crisis.
Dr Liz Whittaker – Faculty of Medicine
Dr Whittaker spoke to the Scottish Sun about links between Kawasaki disease and COVID-19 and to the Telegraph about heart inflammation in babies.
Sankalp Chaturvedi – Business School
Sankalp Chaturvedi authored an op-ed in Times Higher Education Campus about the need for systemic change in education to address EDI, following a pitch by the Media team.
Dr Channa Jayasena – Faculty of Medicine
In an article about the growing number of people buying home fertility test kits, Dr Jayasena commented in the Guardian about the importance of knowing what you need to test for and how to perform the test correctly.
Facts and figures
Total media exposure
What does this tell us?
Media coverage* in May/June 2023 was down by 15% compared to March/April 2023. This may be due to the lower coverage in the US media during this period.
* We focus our analysis on coverage placed within our most valued media outlets (print, online and broadcast) for example: global outlets like the BBC; broadsheets like The Times, Guardian, Telegraph; mass media outlets like The Daily Mail and The Sun; international outlets like The Washington Post and China Global Television Network; influential news wire services like AFP; and radio stations like the BBC network.
Top locations
What does this tell us?
The vast majority of coverage in May/June was by UK media (788 pieces / 78%), which is a traditional proportion for Imperial. This was followed by the United States (183 pieces / 18%). The overall geographical footprint of coverage was similar to March/April 2023 (but there was slightly less US coverage, which had 266 pieces). India held firm in third position across both time periods.
Top media sources
What does this tell us?
In May/June 2023, The Daily Mail, Evening Standard and Daily Telegraph carried the most pieces relating to Imperial. This was for a mixture of stories , from weight loss innovations, to air pollution and cost of living.
In Mar/Apr 2023, The Daily Mail, Nature* and the Evening Standard carried the most pieces relating to Imperial.
* Nature coverage includes a mixture research papers and news coverage.
What does this tell us?
In May/June 2023, the highest volume of TV and radio coverage came from BBC Radio 4, LBC and Sky news for a mixture of stories, from the cost of obesity on health services, to low emission zones and quantum compass.
In March/April 2023, the highest volume of TV and radio coverage came from Sky News (for stories such as for the JUICE mission, and EU horizon funding), followed by BBC Radio 4 and Radio 5.
Trending themes
Trending topics (all)
This chart shows a topic analysis of all coverage in our most valued media outlets.
In May/June 2023, the trending topics were for health technology (for a combination of obesity, coronavirus and dementia stories), climate change (for global heatwave and local air pollution stories) and healthcare (for menopause, Alzheimer's and cancer stories).
In March/April 2023, coverage about health technology trended highest (for stories about solutions and treatments, such as vaccines), followed by climate change (for World Weather Attribution study stories) and water security (for pollution stories).
Trending topics (strategic)
The Communications Division also monitors the coverage of topics which are strategically significant (e.g. as outlined in the College, Academic and Communications strategies).
In May/June 2023, coverage trended for the topics of climate change (for global heatwave and local air pollution stories), cost of living (for vehicle pollution, mortgage cost and economic fluctuation stories) and coronavirus (for bat-borne viruses, booster jab eligibility and pandemic impact on students).
In March/April 2023, coverage trended for the topics of climate change (for World Weather Attribution stories), coronavirus (for vaccine and healthcare response stories) and education (ChatGPT AI impact on the HE sector, and sector commentary from Imperial leadership).
Coverage over time
In May/June 2023, the most significant peaks were on 5 June for coverage (for a mixture of stories on the Great Exhibition Road Festival, Davina McCall's contraception documentary, and cancer breath tests), 4 June for coverage being shared on Twitter (for criticisms of pandemic lockdown).
In Mar/Apr 2023, the largest peaks in coverage and Twitter shares of that coverage were on 4 March (for the UK government COVID inquiry), 20 March (for the IPCC climate change report) and 17 April (for the air pollution study).
