BibTex format
@article{Merlo:2014,
author = {Merlo, OG and Eisingerich, A and Auh, S},
journal = {MIT Sloan Management Review: MIT's journal of management research and ideas},
pages = {81--88},
title = {Why Customer Participation Matters},
url = {https://sloanreview-mit-edu.iclibezp1.cc.ic.ac.uk/article/why-customer-participation-matters/},
volume = {55},
year = {2014}
}