Dr. Rajesh Bhargave is Associate Professor of Marketing at Imperial College Business School. His research specialisation is in the area of consumer behaviour.
Dr. Bhargave’s academic work has appeared in leading publications, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Psychological Science, and Journal of Personality and Social Psychology.
One area of Dr. Bhargave’s research has examined how evaluations and preferences for products are influenced by the social context in which consumers experience the product. This work has contrasted product consumption that takes place alone versus with other consumers, with a focus on the particulars of the shared consumption context.
Another area of Dr. Bhargave’s research concerns consumers’ judgment and decision-making. In this work, he focuses on how online tools and technology alter the way consumers decide between product choice options and how this affects consumers’ readiness to purchase.
Dr. Bhargave holds a B.B.A from the University of Texas at Austin and a Ph.D. in marketing from the Wharton School of the University of Pennsylvania. Prior to joining Imperial College London, he was on the faculty at the University of Texas at San Antonio.
He teaches in various programmes at Imperial College Business School, including courses in Ph.D., Executive Education, MBA, and Pre-experience Masters.
Bhargave R, Pena Marin J, 2021, Comparing Estimates for Decision-Making: Numerical Processing and Preferences for Underestimates versus Overestimates, Journal of Experimental Psychology: Applied
Bhargave RP, Montgomery NV, Redden JP, 2018, Collective satiation: how co-experience accelerates a decline in hedonic judgments, Journal of Personality and Social Psychology, Vol:114, ISSN:0022-3514, Pages:529-546
Bhargave RP, Mantonakis A, White K, 2016, The cue-of-the-cloud effect: when reminders of online information availability increase purchase intentions and choice, Journal of Marketing Research, Vol:53, ISSN:0022-2437, Pages:699-711
Pena-Marin J, Bhargave R, 2016, Lasting performance: Round numbers activate associations of stability and increase perceived length of product benefits, Journal of Consumer Psychology, Vol:26, ISSN:1057-7408, Pages:410-416