Publications
158 results found
Eisingerich AB, Rubera G, 2010, Drivers of Brand Commitment: A Cross-National Investigation, Journal of International Marketing, Vol: 18 (June), Pages: 64-79
Eisingerich AB, Bhardwaj G, Miyamoto Y, 2010, Behold the Extreme Consumers and Learn to Embrace Them, Harvard Business Review, Vol: 88 (April), Pages: 30-31
Park CW, MacInnis DJ, Priester J, et al., 2010, Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers, Journal of Marketing, Vol: 74 (November), Pages: 1-17
Eisingerich AB, 2009, Current Trends in the Global Location of MNC's Innovation Activities, USC Marshall School of Business, Center for Global Innovation Annual Board Meeting, Los Angeles, California, 2009
Eisingerich A, Kadwani H, Manek N, et al., 2009, What makes brands achieve iconic status?, Publisher: Imperial College Business School
Eisingerich AB, Chandy R, Prabhu J, et al., 2009, Competing for the Future: Global Location of R&D Centers for Growth, European Marketing Academy Conference, Nantes, 2009
Eisingerich AB, 2009, Managing a Culture of Innovation, Bertelsmann Innovation JumpStart 2008 Duesseldorf Germany
Eisingerich AB, Rubera G, Seifert M, 2009, Managing Service Innovation and Interorganizational Relationships for Firm Performance: To Commit or Diversify?, Journal of Service Research, Vol: 11 (May), Pages: 344-356
Eisingerich AB, Tellis GJ, Prabhu JC, et al., 2009, Trends in Global Innovation Management by Multinational Corporations, American Marketing Association Winter Conference
Kadwani H, Manek N, Raghuvanshi S, et al., 2009, What Makes Brands Achieve Iconic Status?, Imperial College Business School Discussion Paper, London, 7
Tellis G, Eisingerich AB, Prabhu J, et al., 2009, Competing for the Future: Patterns in the Global Location of R&D Centers by the World’s Largest Firms, The Pennsylvania State University, Institute for the Study of Business Markets, 6
Eisingerich AB, Boehm L, 2009, Hospital Visitors Ask for More Shopping Outlets, Harvard Business Review, Vol: 87 (May), Pages: 21-21
Eisingerich AB, Seifert M, 2009, Collaboration: The Benefits of Commitment, MIT Sloan Management Review, Vol: 51 (Fall), Pages: 15-16
Eisingerich AB, Bell SJ, 2008, Managing Networks of Interorganizational Linkages and Sustainable Firm Performance in Business-to-Business Service Contexts, Journal of Services Marketing, Vol: 22, Pages: 494-504
Eisingerich AB, Tellis G, Prabhu J, et al., 2008, Global innovation survey by the University of Southern California/Cambridge University/Imperial College Business School/University of Minnesota, Washington D.C., Kauffman Symposium on Entrepreneurship and Innovation Data
Tellis GJ, Eisingerich AB, 2008, The Role of India and China in the Location of Global Research and Development Centers by the World's Largest Firms, Strategic Management Society Conference 2008
Eisingerich AB, Bell SJ, 2008, Organizational Determinants of Customer Resistance to Negative Voice, Academy of Management Annual Conference 2008
Tellis GJ, Prabhu J, Eisingerich AB, et al., 2008, Innovation in the World's Largest Firms: Patterns in the Global Location of R&D Activities, The Institute for the Study of Business Markets Academic Conference 2008
Tellis G, Prabhu J, Eisingerich AB, et al., 2008, Patterns in MNC R&D Locations in the 21st Century, Marketing Science Institute Conference on Evolving Marketing Competition in the 21st Century
Prabhu J, Chandy R, Eisingerich AB, et al., 2008, Research & Development Center Management by Multinational Companies, Marketing Science Conference 2008
Eisingerich AB, Kretschmer T, 2008, In E-Commerce, More is More, Harvard Business Review, Vol: 86 (March), Pages: 20-21
Eisingerich AB, Bell SJ, 2008, Perceived Service Quality and Customer Trust: Does Enhancing Customers' Service Knowledge Matter?, Journal of Service Research, Vol: 10 (February), Pages: 256-268
Eisingerich AB, Falck O, Heblich S, et al., 2008, Cluster Innovation Along the Industry Lifecycle, Jena Economic Research Papers, Jena, Publisher: Max Planck Institute of Economics, 70
Buchinger G, Eisingerich AB, 2008, The internal information system for business leaders, Leadership, Innovation, and Organisation, Berlin, Publisher: Erich Schmidt Press
Chandy R, Tellis G, Eisingerich AB, et al., 2008, Kauffman Data Symposium Proceedings, New Dynamics of Multinational Innovation, Washington D.C.
Eisingerich AB, Bell SJ, 2008, Customer Education Increases Trust: Service Companies Shouldn't Worry About Teaching Their Customers Too Much, MIT Sloan Management Review, Vol: 50 (October), Pages: 10-11
Eisingerich AB, Bell SJ, 2007, Maintaining Customer Relationships in High Credence Services, Journal of Services Marketing, Vol: 21, Pages: 253-262
Eisingerich AB, Boehm L, 2007, Group Analysis: Why Some Regional Clusters Work Better Than Others, The MIT Sloan Management Review Journal Report, Vol: 3, Pages: 1-3
Xiaolan F, Eisingerich AB, De Hoyos R, 2007, Clusters of Management Practices, Structural Embeddedness and Firm Productivity, International Development, Oxford, United Kingdom, Publisher: University of Oxford, 008
Bell SJ, Eisingerich AB, 2007, The Paradox of Customer Education: Customer Expertise and Loyalty in the Financial Services Industry, European Journal of Marketing, Vol: 41, Pages: 466-486
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