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BibTex format

@article{Mittelman:2017:10.1108/EJM-12-2015-0866,
author = {Mittelman, M and Andrade, EB},
doi = {10.1108/EJM-12-2015-0866},
journal = {EUROPEAN JOURNAL OF MARKETING},
pages = {869--884},
title = {Product order affects consumer preferences for variety bundles},
url = {http://dx.doi.org/10.1108/EJM-12-2015-0866},
volume = {51},
year = {2017}
}

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TY  - JOUR
AU  - Mittelman,M
AU  - Andrade,EB
DO  - 10.1108/EJM-12-2015-0866
EP  - 884
PY  - 2017///
SN  - 0309-0566
SP  - 869
TI  - Product order affects consumer preferences for variety bundles
T2  - EUROPEAN JOURNAL OF MARKETING
UR  - http://dx.doi.org/10.1108/EJM-12-2015-0866
UR  - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000404768000003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a2bf6146997ec60c407a63945d4e92bb
VL  - 51
ER  -

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Professor Eduardo B. Andrade

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