Understanding your results
Poppulo automatically creates an Overview Report for each email you send.
The two most common metrics to focus on are the open rate and click rate. Find out more about how Poppulo calculates these metrics
More detailed data on your newsletters is available through Poppulo Analytics.
More information on open rates
Poppulo (and other similar newsletter systems) track open rates by counting whether a 1 pixel by 1 pixel image file has been downloaded. This means that if you open the email, but your email programme is set to block image downloads, your open will not be recorded. If you’re interested, you can read more about pixel tracking.
The fix ICT have implemented means that anyone using Outlook installed on a College-registered Windows computer to view their emails will have images downloaded automatically for Poppulo emails. This should make the open rate figures you see more accurate.
However, open rates may still not be totally accurate, as people can still choose to individually block image download.
ICT are working on a similar fix for Outlook on College-registered Macs, while people who currently use other email programmes such as Gmail or Apple Mail are more likely to have image download already automatically enabled.