At this book launch, George Yip, Visiting Professor of Organisation and Management at Imperial College Business School and Manuel Hensmans, Professor of Strategic Management at the Solvay Brussels School of Economics and Management, will be discussing their new book Strategic Transformation: Changing While Winning, a vital guide for creating a sustainably successful business.
The book is the culmination of a multi-year study into how companies can successfully achieve a consistently high performance and manage significant strategic change at the same time — a difficult but essential double act.
With real-life case studies and revealing expert insight from leaders at Cadbury-Schweppes, Sainsbury, Smith & Nephew, SSL International, Tesco and Unilever, Strategic Transformation: Changing While Winning offers a bold and compelling new take on management strategy. Sign up to attend the launch event.