Communication revolution: Do employers really benefit?
A presentation by Recruitment Society
Presentators
Drew Spencer, Chief Strategy Officer, Euro RSCG Riley
Marlon Franklin, Resourcing Manager, ASDA
Introduction byBobFranklin, International CommunicationsConsultant
Abstract
It goes without saying that the greatest revolution in the last 20 years has been in the area of communications. Who would have anticipated the massive growth in social networking sites even 5 years ago?
What has been less well debated has been the impact that this revolution has had on the behaviour of large employers and their methods of communicating with employees, customers and other stakeholders. Communications with these groups has now become so sophisticated that strategic development in this area has become an industry in itself.
Every organisation has its own approach and best practice is still evolving and will continue to do so. However, ASDA has conducted research and done some pioneering work on recruitment and human resource management, using technology as a means strategic tool to aid its recruitment drive.
Speaker Bio
Drew Spencer, who masterminded this project in conjunction with ASDA, and Marlon Franklin from ASDA, will share the results of the research and some of the problems involved in the implementation. Marlon recently arrived at ASDA, having undertaken a similar role at Atkins. His main expertise is in effective candidate attraction, market research and brand positioning of the organisation.
The presentation will run from 6.30 – 7.45, and will be preceded by drinks from 6.00 pm and will be followed by networking and refreshments. The evening will finish at 9.00 pm.
The event is by invitation only but if you need more information, please contact Mark Davies.