How to…do customer discovery on a budget with Nana Parry

Unsure of how to do customer discovery? Worried that you don’t have the finances to speak to customers to develop your business idea? Join us as Nana Parry takes us through the customer discovery process and shows how much you can do despite a limited budget. Nana is the founder of Tectonic, a boutique firm that helps businesses understand who their customers are, and what they actually need. His company specialises in customer discovery, customer validation and customer insights processes through quantitative and qualitative data gathering and analysis to inform strategy. Tectonic works with both early stage companies and FTSE250. Nana has been an entrepreneur for 9 years, raising six figure investment for various companies. Previously he worked and consulted in IT led organisations such as Fujitsu and Rackspace.

It will be held virtually on Zoom. Meeting details will be sent nearer to the date of talk.

All of the above activities will support your progress towards the Imperial Award.

Agenda:
13.00 – Presentation
13.30 – Q&A