Imperial’s Marketing Professional Interest Network are pleased to welcome Mark Nicholson, Digital Sales, Service, Strategy and Transformation leader at Virgin Media O2, to discuss ‘Digital Trends for 2022 and beyond’.
The digital industry is fast paced and ever changing. It is crucial that digital professionals and marketers are constantly scanning the industry for trends and innovations that raise the bar on customer experience and provide opportunities for sustainable, long-term growth. The last few years have seen significant advances in user experience, content strategy, marketing orchestration and automation, conversational commerce and personalisation. But what are the burgeoning trends in digital that organisations should be considering; Live commerce, autonomous delivery, search innovation, data stewardship, presence in the Metaverse? Mark will discuss some of these trends and how an agile and experimental mindset and operating model is crucial to succeed.
Speaker biography
Mark has 20 years experience in Marketing and Digital at BT, Sky, O2 (latterly Virgin Media O2). He is a well-respected and renowned leader in the UK with an impressive track record of driving significant online growth, alongside continuous delivery of industry leading innovations across; Ecommerce, Eservice, App development, AI, omnichannel and personalisation. Mark, and his team, have been acknowledged for their work with numerous industry awards, notably: Website of the year 2014, 2015 and 2016; a hat trick of eCommerce awards in both 2017 and 2018 including overall gold award twice; and Best Online retailer at 2017, 2018, 2020 and 2021 Mobile Industry Awards. His extensive experience and success in leading large scale digital P&L’s, business units and transformation programmes is based on his core fundamentals of; long term strategy, customer insight, continuous innovation and crucially developing talent and high performing teams.
Imperial Marketing Interest Network
The Marketing Professional Interest Network is an alumni-led network for all Imperial alumni and students working in marketing to build professional connections, discuss best practice in marketing and share industry knowledge, as well as enhancing individual professional development and learning.