Poppulo automatically creates an Overview Report for each email you send.
The two most common metrics to focus on are the open rate and click rate. Find out more about how Poppulo calculates these metrics
More detailed data on your newsletters is available through Poppulo Analytics.
Poppulo Analytics
Poppulo Analytics supplements the data you can already access in the ‘Reports’ section of your account.
Discover more on the Poppulo Knowledgebase:
Using advanced email reports you can look at the stats across specific issues, or a specific time period.
You can also segment the data by the following fields:
| Field name in Poppulo | University term | Examples |
|---|---|---|
| Teams | Teams/sections | Condensed Matter Theory Group, Outreach team |
| Departments | Departments | Bioengineering, Student Recruitment and Outreach |
| Divisions | Faculties | Engineering, support services |
| Employee statuses | Employment status | Employee, honorary |
| Business units | Job families | Academic and research, professional services |
| Site/Location | Campus | Hammersmith Campus, White City Campus |