Brand management platform

To access the brand guidelines, media libraries and templates please visit our brand management platform.

Sub-brands request form

Sub-brand logos present the name of faculties, departments, divisions, centres, networks, labs, and research groups alongside the master logo. Request a logo by completing this form

Imperial Asset Library

The Imperial Asset Library contains over 250,000 images for the Imperial community to view and download.

Log in to Asset Library

 

The Brand and Creative team is responsible for Imperial’s brand, including our brand strategy, visual and verbal identity, and the creative services that bring the Imperial story to life.

We help colleagues across the university communicate effectively, ensuring that everything we produce looks and sounds distinctively Imperial. Our remit is wide-ranging, from supporting individual staff and students to developing faculty and departmental identities, delivering creative campaigns, producing publications and digital content, commissioning photography, creating merchandise and signage, and shaping our campus brand experience.

As an in-house creative services team, we work with colleagues across the university and partner organisations to develop creative solutions that build our brand, enhance our reputation, support strategic objectives and deliver results. Whether you are looking to promote an event, engage a particular audience, launch a campaign or communicate a complex message, we can help you find the most effective approach within your timescale and budget.

Our audiences span the full breadth of the Imperial community and beyond, including prospective students, current students and staff, alumni, partners, industry, healthcare providers, government stakeholders and local communities.

Our team brings together expertise in:

  • Brand: stewardship of Imperial’s brand strategy, visual and verbal identity, brand governance, guidelines, resources and training.
  • Editorial: campaign messaging, copywriting, editing, proofreading, tone of voice guidance and content development.
  • Design: creative direction and design for print and digital publications, campaigns, events and other communications.
  • Photography: commissioning photography, image sourcing, photography best practice and management of the university's Asset Library.

Contact us about:

  • Implementing the Imperial brand
  • Brand guidelines, resources and training
  • Using the brand management platform and templates
  • Brand briefings and advice
  • Creative campaigns and communications strategy
  • Design for print and digital communications
  • Editorial support, copywriting, editing and proofreading
  • Verbal identity, tone of voice and campaign messaging
  • Photography commissions, image sourcing and Asset Library support
  • Working with external creative, editorial, design and photography suppliers

Meet the team

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  • Abby Bolt

    Personal details

    Abby Bolt Head of Brand and Creative

    Location

    1st Floor, The MediaWorks, White City Campus

    Summary

    Abby's work days are Tuesday, Wednesday, Thursday and Friday.  

    What I can help with

    • Advice on using Imperial’s verbal and visual brand effectively
    • Working with the university’s brand assets, including the logo and the crest
    • Creating a distinct visual style for your department, institute or division
    • Support with using the wayfinding system and implementing signage that represents the Imperial brand identity 

  • Chiara Heal

    Personal details

    Chiara Heal Brand Programme Manager

    Location

    1st Floor, The MediaWorks, White City Campus

    Summary

    Chiara’s work days are Monday, Tuesday, Wednesday and Thursday.  

    What I can help with

    • Planning and management of brand-related projects
    • Brand management platform  
    • Imperial brand briefings 
     
     
     

  • Charlotte Parkins

    Personal details

    Charlotte Parkins Deputy Head of Design and Editorial

    Location

    1st Floor, The MediaWorks, White City Campus

    Summary

    Charlotte's work days are Tuesday, Wednesday, Thursday and Friday.  

    What I can help with

    • Advice on using Imperial’s verbal and visual brand effectively
    • Working with the university’s brand assets, including the logo and the crest
    • Creating a distinct visual style for your department, institute or division
    • Support with using the wayfinding system and implementing signage that represents the Imperial brand identity 

  • Chris Conway

    Personal details

    Chris Conway Videographer

    Location

    1st Floor, The MediaWorks, White City Campus

    What I can help with

    • Social-first video production
    • Best practice for producing video for short-form channels 
    • How to make the most of platforms such as Instagram Reels, TikTok and YouTube shorts
    • Advice on social media best practice

  • Helen Green

    Personal details

    Helen Green Brand Designer

    Location

    1st Floor, The MediaWorks, White City Campus

    What I can help with

    • Advice about working with the university’s visual identity guidelines  
    • Working with freelance designers, agencies, and print suppliers  
    • Guidance on the production of printed material and merchandise, including technical specifications  

  • Lauren Necati

    Personal details

    Lauren Necati Brand Designer

    Location

    1st Floor, The MediaWorks, White City Campus

    What I can help with

    • Advice about working with the university’s  visual identity guidelines  
    • Working with freelance designers, agencies, and print suppliers  
    • Guidance on the production of printed material and merchandise, including technical specifications  

  • Thomas Angus

    Personal details

    Thomas Angus Photographer

    Location

    1st Floor, The MediaWorks, White City Campus

    What I can help with

    • Serves as the central hub for all photography needs, including shooting, sourcing, and ensuring brand consistency across all image outputs
    • Leading principal photography and managing a roster of freelance photographers, coordinating and executing shoots according to the photography guidelines
    • Ensuring best practice and compliance in copyright, safeguarding, consent, and permissions for visual media usage across Imperial
    • Serving as the internal and external picture desk, coordinating with media outlets, and maintaining the photography toolkit and guidelines
    • Sourcing and curating photography for print and digital 
    • Managing Asset Library, providing guidance and training

    For more information, visit the Photography webpages.

  • Susannah Evans

    Personal details

    Susannah Evans Editorial Manager

    Location

    1st Floor, The MediaWorks, White City Campus

    What I can help with

    • Developing and championing the university’s verbal identity, including narrative, tone of voice and core copy
    • Editorial direction of Imperial magazine
    • Content creation for print and digital publications, marketing materials, and campaigns 
    • Content and project management of corporate reports such as the annual report, strategy, business plans  

  • Joyce Bentley

    Personal details

    Joyce Bentley Editorial Project Manager (Scientists Making a Difference)

    Location

    1st Floor, The MediaWorks, White City Campus

    What I can help with

    • Responsible for project management and editorial oversight of the production and distribution of the upcoming children’s book Scientists Making a Difference in collaboration with the Gatsby Charitable Foundation, following the successful publication of Engineers Making a Difference  in 2023.

  • Vacant

    Personal details

    Vacant Editorial Officer

    Location

    1st Floor, The MediaWorks, White City Campus

    What I can help with

    • Proofing, editing, copywriting and applying the university’s verbal and visual identity
    • Content, production and distribution of Imperial magazine
    • Arranging photography, photography best practice and using Asset Library  
    • Finance and operations for Design and Editorial  

  • Michael Booth

    Personal details

    Michael Booth Head of Design and Editorial

    +44 (0)20 7594 7443

    Location

    1st Floor, The MediaWorks, White City Campus

    What I can help with

    • Creative leadership, strategic direction, campaign planning, best practice, creative problem solving
    • Stakeholder engagement, aligning project objectives and audience needs, achieving strategic goals
    • Creative direction, ensuring a cohesive vision, agency consultation, maintaining high-quality outputs, content creation and strategy
    • Guidance on visual and verbal identity, brand storytelling, development and implementation of brand, brand consistency