Imperial's brand
Learn about Imperial’s brand, access visual and verbal identity guidelines and use our brand management platform.
We are Imperial’s Design and Editorial team – an in-house creative services department.
We’re here to make Imperial look and sound great. We shape the Imperial story through our original designs, engaging photography and creative copy lines, as well as overseeing the use of the visual and verbal identity across all functions. We’re experts at devising creative solutions to amplify your messages and are experienced at planning and running creative campaigns.
How can I get more people to attend my event?
What’s better for my project – printed or digital assets?
What’s the best way to communicate and amplify my message?
We will work with you to find the best solutions and create your very own creative campaign within your timescale and budget.
We work with colleagues in the Communications division, stakeholders across the university, and with partner organisations, to provide solutions that build our brand, enhance our reputation, deliver strategic objectives and produce results.
Our audiences stretch across all the university’s touch points including prospective students and parents, current students and staff, alumni, community outreach, business partners, industry, companies, healthcare providers, government stakeholders and beyond.
Our Editorial team are expert writers, editors, proofreaders and tone of voice specialists who can craft campaign messaging and content to help you achieve your aims. Our Design team of talented graphic designers and creative directors will bring your message to life using Imperial’s visual identity and their own creative ideas. Our Photography team can illustrate your work through the use of stunning photography, image sourcing and the management of the university’s Asset Library.
Contact us about:
- Design: producing print and digital publications or material for events, campaigns and other initiatives and using the university’s visual identity guidelines
- Editorial: ideation for campaigns and projects as well as writing on behalf of the university, including guidance on our verbal identity, writing style, campaign messaging, Shorthand (Stories) content, copywriting, editing and proofreading
- Photography: commissioning photography, best practice in photography, including permissions, consent and PPE, and finding images on the Asset Library
- Working with creative suppliers: choosing external design, creative, writing, editorial and photography suppliers, writing effective briefs and managing projects with creative suppliers
Submit a brief
To submit a creative brief to the Design and Editorial team please fill out this form.
For photography briefs and enquiries, please visit the photography webpages.
All brand queries such as logo, crest or visual identity enquiries should be directed to the Brand team in the first instance.