Join us for the December Dyson School of Design Engineering Lecture
Over the past decade, Cradle to Cradle Design & the burgeoning Circular Economy have both grown exponentially, with much innovation in a multitude of business, design and manufacturing sectors.
With Cradle to Cradle Design fast becoming one of the most dynamic, rigourous and diverse design protocols supporting the global Circular Economy, knowledge and expertise in this field is in high demand.
In this presentation we will discuss the following topics:
- A brief history of the concept
How Cradle to Cradle came about and the intentions for design.
- What IS Cradle to Cradle?
A basic outline of the Cradle to Cradle Design Framework
- The Multi Attribute Approach
Comparisons with other design protocols
- Designing for a Circular Economy
How Cradle to Cradle is fuelling the Circular Economy
- The Cradle to Cradle® Marketplace
How the customer facing environment is growing and responsibilities of consumers, manufacturers & designers.
About The Speaker:
Brendon is CEO of Cradle to Cradle Marketplace, the worlds’ first online platform for buying Cradle to Cradle products and the UK’s first online Cradle to Cradle knowledge resource.
He is also an affiliate of MBDC(McDonough Braungart Design Chemistry) the originators of the Cradle to Cradle Framework.
With our enthusiastic, close quarters activity in this burgeoning arena as Cradle to Cradle Marketplace owners, they offer a very unique and expansive perspective into the workings of the Circular Economy and the Cradle to Cradle Design Protocols and how they work in symbiosis in the evolution of global market trends and activity.
To reserve a place, email s.wissing@imperial.ac.uk