Ticketing: This event is free and open to all. Registration is required. Seating will be on a first-come, first-served basis – Register on EventBrite.
Venue: Lecture Theatre 308, Huxley Building, Imperial College London, South Kensington Campus, 180 Queen’s Gate, London SW7 2AZ (building no. 13 on the map of South Kensington Campus).
The Data Science Institute, in association with the Society of Data Miners, is honoured to welcome Dr. Meta Brown, renowned author of Data Mining for Dummies to London as our distinguished speaker for June 2015.
Analytics Failure: How to Avoid It
Analytics investments can, and often do, fail to achieve positive return on investment. That’s bad news! The good news is that taking the right steps enables you to dramatically lower the risk of analytics failure, and ensure that your analytics journey will be successful. In this talk, you will find out:
- What causes most analytics failures
- How to maximize your own chance of success
- Characteristics and examples of best-bet analytics applications.
Dr. Meta Brown is the leading expert in communication for data analysts. She is author of Data Mining for Dummies, and creator of the Storytelling for Data Analysts and Storytelling for Tech Workshops. You can learn more about how Meta helps businesses maximize value from analytics and find dozens of free articles on analytics, management and communication at www.metabrown.com.