ABOUT PENTAGRAM
Founded in 1972 in London, Pentagram is an organisation of designers, where humour, humanity and a passion for the craft play as important a role as profit. We offer clients a wide range of skills from industrial design and architecture, interior and exhibition design, graphic and identity design, signage and wayfinding, advertising and communications. Our focus always has been and always will be idea-based design. We are not decorators, but collaborators in the definition of the most creative, motivating and cost effective design solutions. When we need other skills to complement our own, we draw on an extensive network of collaborators and partners that best benefit the needs of our clients.
Pentagram is organised around nineteen partners internationally. They are all practising designers, recognised in their particular fields. Every design project undertaken is led by a partner and is carried out with his or her dedicated team of designers and, assisted by further partners/teams as the need arises.
We currently have projects throughout the UK, western and central Europe, the United States, South America and Asia. We provide our services to small and large companies and multi-nationals. All clients, of whatever size, benefit equally from the full weight of Pentagram’s experience and resources.
JOHN RUSHWORTH
John Rushworth graduated in 1981 with an Honours degree in graphic design. He embarked on his career with the internationally renowned Michael Peters Group, then working for Conran Design Group before joining Pentagram in 1983. In 1987 he became the firm’s first Associate, and in 1989 was invited to become a Partner.
He has been involved in a broad spectrum of design projects from corporate to cultural, ranging from a 12 year consultancy for Polaroid, to The Savoy Group, King’s College London, One & Only, Hewlett Packard and Egon Zehnder International, supporting the management of their brands worldwide. More recent and current clients include McKinsey, The Dorchester Collection, JP Morgan, Coutts, Armani, Krug and Bulgari, with work ranging from the creation of electronic communications and publications to the development and implementation of all aspects of corporate and brand identity.
John has exhibited in personal and collective shows worldwide, and has received many international awards. He has acted as external assessor for both University College Falmouth and Lancaster Institute for Contemporary Arts, and in 1995 he was elected a member of the Alliance Graphique Internationale.
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