Imperial College London’s Marketing Club presents an evening with Caroline Taylor, Vice President of Marketing, Communications & Citizenship – IBM UK & Ireland. Caroline will be speaking about ‘The Changing Role of the CMO – an IBM Point of View’. Here she will reveal the results that were acquired after face-to-face interviews with 1,734 CMOs spanning 19 industries and 64 countries. She will primarily highlight the need to respond to three new realities:
1. The empowered customer is now in control of the business relationship
2. Delivering customer value is paramount — and an organization’s behavior is as important as the products and services it provides
3. The pressure to be accountable to the business is not just a symptom of hard times, but a permanent shift that requires new approaches, tools and skills.
Caroline Taylor is Vice President of Marketing, Communications & Citizenship for IBM UK & Ireland. Based in London, Caroline leads the teams responsible for go to market strategy, development of sales pipeline across IBM’s entire portfolio, and the integration of brand & culture to build and enhance IBM’s reputation in the market place. Caroline also holds executive responsibility for Gender Diversity at IBM in the UK & Ireland.
Previously at IBM, Caroline spent 2 years as VP of Marketing for IBM’s SMB organisation, 3 years as Director of Marketing for IBM’s consulting services division and 8 years as a senior marketing manager, in IBM’s software and systems divisions. Caroline joined IBM in 1997, following 6 years in the independent software sector in sales and marketing roles. Prior to building her career in the technology sector, Caroline spent 8 years working in fine wine retail, including building and running her own mail-order wine business.
With 28 years of professional marketing experience, Caroline is an Adjunct Professor at Imperial College Business School in London and is also the Business to Business Ambassador for the UK’s Marketing Society, to which she was appointed as Fellow in September 2012.
Caroline has a personal and professional interest in sustainability issues, and sits on the Leadership Team of Start, HRH the Prince of Wales’ initiative which seeks to make sustainable living simple. She also chairs IBM’s UK Sustainability Board.
Married, with 2 adult daughters, Caroline is a director and trustee of the Oasis Charitable Trust and chair of the board of trustees of Stop the Traffik (which coordinates a global coalition against the modern day slave trade).
Caroline is active in social media, and can be contacted via LinkedIn, Facebook or Twitter (where she is @green_goddess)
If you’re not a student in the Business School and would like to attend this event, please email e.cocchi@imperial.ac.uk