Les Binet is Head of Effectiveness at Adam & Eve DDB, the advertising agency for John Lewis, Harvey Nichols, Volkswagen, Marmite, Fosters and many other famous brands. A world authority on how ads work and how to make them work better, his book, Marketing in the Era of Accountability was described by The Guardian as “compulsory reading for all serious scholars of marketing.”
How does advertising work?
Recent research suggests that a lot of our ideas about how ads work are wrong. Les Binet will explain what this means for advertisers and their agencies, and along the way he’ll show you some applications of economics, statistics and psychology that you never dreamed existed.