Abstact: The famous Kontsevich Recursion formula for curve counts in the plane may be proved via the WDVV equation for the Gromov Witten potential, closely related to the associativity of the Quantum Product. This talk will aim to first introduce quantum cohomlogy (in the context of symplectic geometry), then via the Dubrovin connection and Frobenius Manifolds explore the circle of ideas around associativity of the quantum product, the WDVV equation and the recursion formula for Gromov Witten invariants.