Abstract
The question of how new organizational forms are created has been identified as an important unsolved problem in new institutional theory. We argue that one significant way that new organizational forms are constructed is through a process of bridging institutional entrepreneurship, where an institutional entrepreneur combines aspects of established institutional logics to create a new organizational form. Building on an in-depth case study of a social enterprise in the UK, we present a model of the institutional work required for this type of institutional entrepreneurship. The model highlights the multi-level nature of bridging institutional entrepreneurship, showing that it involves institutional work at the micro, meso and macro levels. The study contributes to the literature by examining an important way that institutional entrepreneurs create new organizational forms and their associated logics, shedding light on the relationship between individual, organizational, and societal level institutional processes, and exploring the relationship between entrepreneurship and institutional entrepreneurship.
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