This research seminar explores the evolving role of artificial intelligence in film and media, positioning it as both a powerful creative catalyst and a significant disruptor of labour. Drawing on historical analogies, economic theory, and legal precedents such as De Havilland v. Warner Bros. 1944, the study maps the ethical, industrial, and socio-economic implications of AI’s integration into creative production. Based on research conducted in 2024–2025, including case studies from the Cannes Film Festival and insights from industry platforms, the seminar critically examines how AI reshapes authorship, visibility, and creative control. It concludes by proposing legal and policy interventions aimed at protecting creative labour and ensuring equitable access to emerging technologies in the digital age.
