Duration: 45 minutes (30’ presentations + 15’ Q&A)
Joining information: No pre-registration required, just join the live session online.
Objective: To provide an overview of how economic evaluation frameworks can usefully be applied in the early stages of product development.
Target Audience: Startups, innovators, R&D professionals.
Activities:
- Explore a case study of evaluating a new MedTech device.
- Discuss key points such as defining the value proposition, gathering early economic data, including considerations for research funding applications.