Andre Lacroix

The corporate world faces a growing engagement crisis. Around 80 percent of the global workforce is disengaged, depriving organisations of the passion, energy and commitment needed to unlock their full potential. Yet too many leaders remain focused on short-term results rather than building the soul of their organisation. 

In Leadership with Soul, André Lacroix, CEO of Intertek, presents a proven end-to-end leadership model built on a simple belief: people are the ultimate driver of long-term success. Through ten powerful principles, he shows how leaders can build highly engaged workforces, create enduring value and develop what he calls the soul of the organisation, the ultimate competitive advantage for any company. 

The book also addresses one of the defining leadership challenges of our time: leading in the Age of AI. Lacroix argues that AI should automate the low added-value tasks that consume too much of a leader’s valuable time. Leaders should use this time to focus deeply on genuine engagement, strategic differentiation, innovation-based reinvention and investments in people to accelerate growth. As algorithms become increasingly commoditised, emotional intelligence will separate the leaders who merely manage from those who truly lead. 

Whether you are an aspiring manager, an experienced executive or a global CEO, Leadership with Soul offers a clear framework for achieving great things through people.

Professor David Shrier will lead a fireside chat with André Lacroix, exploring the book’s key themes and insights into leadership, employee engagement and the evolving role of leaders in the Age of AI.

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