MBA Talk on “Blue Ocean Strategy” - Singapore

Imperial alumnus, Kee-Hian Tan, was guest-speaker at the MBA Talk session, organised by the Imperial College Alumni Association of Singapore - 7 June 2007

The third MBA talk in 2007 was given by Imperial alumnus Kee-Hian Tan on 07 June 2007.  Entitled "Blue Ocean Strategy", the event attracted an audience of 60.  The speaker is a Senior Global Expert at the Blue Ocean Strategy Network, co-founded by the creators of Blue Ocean Strategy, Professors Chan Kim and Renee Mauborgne. 

Kee-Hian was a Shell Scholar and graduated with First Class Honours in Engineering from Imperial (Class of 1976). Blue Ocean Strategy is a new approach to strategy and innovation designed to deliver on the "holy grail" of sustained, performance growth, with a correspondingly higher probability of success and greater impact. The strategy approach is based on certain strategic logic and key principles to generate innovation ideas that truly deliver value to the buyers and users.