New MSc in Strategic Marketing meets business need

Shaping the future of marketing 

6 January 2011

Applications are now open for Imperial College Business School’s new MSc in Strategic Marketing – an academically rigorous one-year course aimed at recent graduates with business-related degrees. 

Programme director Colin Love said: “Our new postgraduate course which begins in October 2011 is a direct response to conversations we have had with business leaders over the last year or so. 

“They all feel that there is a need to raise the game in marketing education in the UK which has lagged behind the US. This new course will equip those who already have a business education to gain a deep understanding, not only of the mechanics of marketing, but its increasing importance in the global business landscape.” 

The course will also draw on the School’s and the wider College’s strengths in the digital economy. Explained Colin: “Understanding how to influence audiences through online and social media is central to the future.”

Ends

Notes to Editors

About Imperial

Consistently rated amongst the world's best universities, Imperial College London is a science-based institution with a reputation for excellence in teaching and research that attracts 14,000 students and 6,000 staff of the highest international quality. Innovative research at the College explores the interface between science, medicine, engineering and business, delivering practical solutions that improve quality of life and the environment - underpinned by a dynamic enterprise culture. www.imperial.ac.uk

For further information or to arrange interviews contact Mark Howard on +44 (0) 207 594 9154 or 07725 159796 email Mark Howard