Nudgeomics is a pioneering concept created by Regius Professor Christofer Toumazou and Dr Maria Karvela. This world leading concept combines the fields of bioengineering, electrical engineering and technology development with nutrition. World class technology integrates these specialist fields while utilising Nudge Theory. This combination hopes to steer individuals into making positive decisions regarding their health. Having both fields merge also leads to Nudge theory being applied into multiple areas beyond health. 

To assess the impact Nudgeomics has on an individual’s health and lifestyle choices, the ASPIRE-DNA a clinical trial is being conducted in 2018. The trial is the first research project of Nudgeomics and aims to investigate how combining DNA-based dietary guidelines could be effective in improving an individual’s metabolic health. If successful, this technology could be a low-cost, scalable preventative technique in mitigating the risk of type 2 diabetes in people with pre-diabetes.