Designing Interventions for Behavioural Change

This module takes place over 9 weeks with a two-hour face to face session each week. The module content can be divided into three main parts. In the first part of the module, you will be introduced to various frameworks for analysing and designing behavioural interventions. Frameworks may include behavioural settings, daily rituals, and psychological ownership. These will be presented through pre-reading and interactive workshops during scheduled class time. The workshops will teach theory through real-world examples worked out in groups. Individual assignments following each session will help you understand how you can apply your learning more broadly. In the second part of the module, student teams will work together to scope, analyse and develop behavioural interventions. Interventions may include: encouraging healthy eating and exercise, aiding refugee integration into a community, structuring interactions with IoT-enabled products, de-siloing organisations to improve innovation and policy for sustainable consumption. Supporting content will be presented during scheduled class time such as ethical considerations, exposure to broader approaches to behavioural interventions, and practical ways to make and test interventions. The third part of the class involves team presentations and structured reflections regarding how learning can be applied to your current and future endeavours. 

Contact time will mainly be interactive workshops or discussions grounded in real case studies. Outside class, you will:   

• Individually show how what you have learnt can be applied to various contexts  
• As a group, you will scope, analyse and develop an intervention in a structured project   
• Self-study and engage in individual participation  

There will be formative feedback during workshops and throughout the group project. Written feedback and grades will be given during formal assessment, but students are encouraged to write down informal feedback given to them as well. All feedback will be given within 10 working days unless otherwise noted.