Surgical robotics is leading MedTech conversations around the world. Today, more than 35 platforms are commercially available, and hundreds are currently in development to address a broad spectrum of surgical approaches, from laparoscopy to endoluminal and endovascular, and applications, from general surgery to neurosurgery and diagnostic.

And while the market is extremely active in research and development, commercial success is far from a sure thing: in a market with significant barriers to adoption and dominated by prominent players like Intuitive, business and go-to-market (GtM) strategy is critical to maximising commercial value.

Join this webinar/workshop co-hosted by Alira Health, an international patient-centric and technology-enabled advisory firm, and the Hamlyn Centre for Robotic Surgery of Imperial College for a comprehensive overview of successful business and GtM strategy for a robotic platform and discussion of well-known case studies and lessons learned.

AGENDA (~2h):

  1. Business and Go-to-Market strategy for RAS platforms: Key pillars, unmet needs and barriers, market trends
  2. Case study A: CMR Surgical – Challenging the giant
  3. Case study B: TransEnterix (now Asensus Surgical) – Lessons learned
  4. Case study C: Procept Biorobotics – Niche positioning


Piergiulio Lauriano, Chief Strategy Officer, Alira Health

Giulia Valsecchi, Principal, Alira Health

In collaboration with:

Alira Health x The Hamlyn Centre for Robotic Surgery, Imperial College London

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