Big data research is 'unlocking the Chinese economy', says Imperial expert
Professor Yike Guo explains how the shift in China towards digital payment tools is providing insights into customer behaviour in the country.
In an interview with China Daily, the Director of Imperial's Data Science Institute explained that as the majority of transactions in China are now made through online payment platforms, "consumer behaviour is completely reflected in the use of internet payments, which is not quite the case yet in Western countries".
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Vicky Kapogianni
Department of Computing
