STEMBs need roots: CLCC refreshes its visual identity

The Centre for Languages, Culture and Communication has a new and updated look!

Following on from Imperial College London's recent brand project, the Centre for Languages, Culture and Communication (CLCC) has updated its own visual identity, including colours and overall look.

Created by the university's Design and Editorial team, the new signature graphic, a string of intertwining coloured lines, takes its inspiration from the concept of 'roots'. Taking our position as specialists in non-STEMB teaching within a STEMB institution, this is a reminder that 'CLCC provides STEMBs with roots'. The six roots signify support, stability and longevity. 

As CLCC's programmes grow and expand, the new visual identity has moved away from having one colour (or root) per CLCC programme and now has six coloured roots covering all of the centre's diverse activities. 

The keen-eyed will also notice CLCC's sub-brand logo in use, with the centre's name integrated under the main Imperial masterbrand logo. 

The launch of the refreshed look coincides with the start of the new 2025-26 academic year and release of CLCC's strategy document which will be published in October.