
Key information
Programme overview
In today’s technology-driven world, the user interface (UI) plays a pivotal role in shaping user experience (UX) and influencing how people interact with products, platforms and services, defining success virtually across every industry. Businesses are realising that beyond aesthetics, good design is the strategic force to enhance customer satisfaction, increase engagement and drive business growth. As a result, UI/UX designers have become key stakeholders in a product’s life cycle. To thrive in this multifaceted role, UI/UX professionals must understand customers' needs, behaviours and motivations and create solutions that fulfil practical requirements and deliver meaningful and delightful experiences.
The six-month UI and UX Design Bootcamp from Imperial Executive Education equips participants with the skills necessary to contribute at every stage of the design process. The programme curriculum emphasises hands-on experience with UI/UX tools and web development fundamentals, preparing you to develop deeply engaging and intuitive designs and thrive in a variety of UI/UX roles. Throughout the programme, you will hear from faculty, industry experts and case studies. You will also draw on the expertise of your peers. You will experience live online teaching sessions, video lectures, interactive activities and assignments whilst receiving personal support from a dedicated Learning Team.
You will finish the programme prepared to implement your learnings, with a career-ready portfolio and a verified Digital Certificate from Imperial Executive Education.
Who should attend?
This programme is designed for:
- Early to mid-career professionals with backgrounds in UI, UX, graphic design and/or web design looking to gain formal training in creating engaging UX and comprehensive knowledge of the product design life cycle
- Mid-level to senior executives who work with UI/UX designers in project management, product management, social media management or digital marketing and are looking to acquire a design perspective to deliver impactful user experiences and transition into a UI/UX role
Learning objectives
The UI and UX Design Bootcamp offers a structured and immersive learning experience designed to build essential skills in UX and UI design. This comprehensive curriculum ensures you will gain practical expertise in crafting customer-centric digital experiences. By the end of the programmes, you will be able to:
- Gain proficiency in web development fundamentals, including HTML, CSS, JavaScript and integrate APIs with content management systems to build functional, user-centric digital experiences
- Design and implement responsive user interfaces by applying principles of colour theory, typography and Gestalt psychology
- Build user flow diagrams and wireframes using tools such as Miro, and develop interactive prototypes with Figma
- Conduct market and competitor research, develop detailed personas and journey maps and architect information structures to optimise the user experience
- Analyse and apply design-thinking principles, conduct user research and effectively evaluate products using key performance indicators
Learning Journey
Phase 1 | Core Design Skills: Building a Foundation
- Module 1: Design Thinking
- Module 2: Understanding the User
- Module 3: Specifying User Requirements
- Module 4: Evaluation Methods and Establishing KPIs for Products
Phase 2 | UX Design: Empathise and Define
- Module 5: Market and Competitor Research
- Module 6: Advanced User Research Methods
- Module 7: Journey Mapping
- Module 8: Information Architecture
Phase 3 | UX Design: Ideate and Prototype
- Module 9: Design User Flows and Wireframes
- Module 10: Creating Prototypes
- Module 11: Conducting User Testing
- Module 12: Project Week
Phase 4 | UI Design: UI Methods, Theories, and Practices
- Module 13: Colour Theory, Typography, and Gestalt Principles
- Module 14: Designing UI Elements
- Module 15: Designing Patterns and Pattern Libraries, and Creating Your Own Library
- Module 16: Responsive Design and Zero UI
- Module 17: Establishing a Style Guide
- Module 18: Project Week
Phase 5 | Fundamentals of Web Development for UI/UX Designers
- Module 19: Intro to HTML and CSS
- Module 20: Intro to HTML5 and CSS3
- Module 21: Java, JavaScript, and .NET
- Module 22: APIs and Content Management Systems
- Module 23: Capstone Week 1
- Module 24: Capstone Week 2
Programme Faculty

Daniel Rowles
CEO, Target Internet; Programme Director and Lecturer, Imperial Business School
Daniel Rowles has extensive experience in digital marketing, working from both a client perspective and within the agency environment. A Chartered Institute of Marketing (CIM) Fellow and programme director, he is the lead judge for the CIM Marketing Excellence Awards. As the founder of Target Internet, a leading digital marketing firm, he has collaborated with prominent clients, including the BBC, Vodafone, Sony, Oracle and Tesco. Additionally, Daniel has authored several books, including Digital Branding, Mobile Marketing and Podcasting Marketing Strategy. He also co-hosts The Digital Marketing Podcast, a globally acclaimed top-ten business podcast on iTunes.