Big Data at King

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Vince Darley

How we manage, use and draw insight from 10-20 billion data points a day to improve our games for a network of 350+ million monthly players.

Vince Darley is the Chief Scientist at King, a leading interactive entertainment company for the mobile world and creator of games such as Candy Crush Saga.

With more than 17 years’ experience in data science, at King. Vince leads the Business Performance Research team digging deeper into player behavior in King’s games, and also has overall responsibility for the large Data Science function spread across the business.

Prior to his role at King, Vince was Head of Analytics and Optimisation, Supply Chain and Trading Systems for Ocado, where he was responsible for analytics, modeling, forecasting and optimisation and focused heavily on building the online retailer’s web analytics capabilities to improve the customer’s journey and increase basket size.

Vince was also Founder and CEO of Eurobios, a company which focused on applying complex science concepts, tools and techniques to business issues. At Eurobios, Vince’s clients included BP, Unilever, Ocado, SCA Packaging, Post Danmark and Deutsche Post.

Vince holds a Master of Arts and PhD in Complex Systems from Harvard University and a Bachelor of Arts in Mathematics from the University of Cambridge. He is also a published author, having co-authored ‘A NASDAQ market Simulation: Insights on a Major Market from the Science of Complex Adaptive Systems.’