Artefact

Title: Artefact: Using Big Data & AI for effective audience targeting and measurement to drive strategic marketing decisions

Abstract: An introduction to Artefact - a data consultancy specialising in marketing - and how we use AI to drive marketing strategies and tactics. We walk through some practical business use cases, as well as the application process and the roles we are looking for.

Speakers: Dan Howitt, Derek Li & Aleksandra (Sasha) Semenenko