Open innovation and creative thinking techniques
Dates to be confirmed
- Duration: 2 days
- £650 before 15 April 2019
- £750 after 15 April 2019
- 10% ICL staff
- Contact us
How do companies remain competitive in today's fast moving business environment? New technologies are no longer enough to sustain and grow business. The pace of new technology development and globalisation require new ideas, new strategies and new business models.
In order to keep up with change and accelerate innovation, successful businesses look beyond their organisational boundaries for new sources of ideas and talents.
Open Innovation is a potential answer to tap into creativity and knowledge outside an organisation. It exploits a creative power of users, communities and customers to co-develop new products, services and processes.
The course will explore companies which successfully use open business models (e.g Google, Facebook) and challenge traditional business approaches. The course will look into innovation strategies which help companies develop new value propositions and discover new markets. The course will cover a diverse range of creative thinking techniques.
This is an interactive course with group works and practical exercises.
Sessions will include:
- Open innovation
- Innovation strategies
- Open business models
- Creativity & creative thinking techniques
- Idea evaluation techniques
- Skills for innovation
- Group exercises
Prior to the course delegates will be given a questionnaire to analyse a level of innovation within the organisation of their choice.
Benefits of attending?
Delegates will benefit from understanding open innovation agenda, identifying innovation strategies and business models in order to expand their knowledge of partnership and co-creation approaches.
By the end of the course delegates will be able to practically use creative thinking techniques to drive their organisations' innovation agenda.
Who should attend?
The course is specifically designed for delegates wishing to develop their creative thinking skills and techniques which can be successfully used for innovation management, entrepreneurship, new service development and decision-making.