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Discover how Artificial Intelligence can revolutionise your storytelling approach. This masterclass provides a comprehensive, hands-on exploration of how AI tools can transform the way you create, communicate, and evaluate powerful narratives.

Key Topics Covered

  • The role of AI in storytelling
  • Audience identification and persona development
  • Crafting compelling narratives with AI
  • Innovative problem-solving using AI
  • Communicating insights and key messages
  • Evaluating storytelling outcomes with AI
  • Collaborative storytelling with AI
  • Ethical considerations in AI storytelling
  • Presenting to peers and stakeholders (Capstone activity)

More information

Why attend?

Why Attend?

In today's fast-paced world, storytelling isn't just an art—it's a competitive advantage. This masterclass equips participants with the skills to harness AI for impactful storytelling, enabling them to connect with their audiences on a deeper level.

By joining this interactive learning experience, you'll master the use of AI tools to craft compelling narratives, develop audience personas, and assess the impact of your stories in real time. You’ll leave with the confidence to integrate AI into your storytelling process and present your ideas with clarity and impact.

What you will gain

Upon completing this masterclass, participants will be able to:

  • Understand the Principles of AI-Enhanced Storytelling: Grasp the core concepts of AI’s role in storytelling.
  • Develop Audience Personas: Identify and tailor stories to specific audiences with precision.
  • Utilise AI Tools for Narrative Creation: Use AI to generate fresh story ideas, gather insights, and craft compelling content.
  • Apply AI to Solve Problems and Make Informed Decisions: Leverage AI to overcome creative challenges and generate innovative solutions.
  • Communicate Insights Through AI-Generated Visuals: Present data and key messages with clarity using AI-powered visuals.
  • Evaluate the Impact of Storytelling Efforts: Use AI-driven metrics to measure the success and resonance of your stories.
  • Collaborate Effectively Using AI Tools: Work collaboratively with AI to co-create, edit, and refine narratives.
  • Address Ethical Considerations in AI Storytelling: Ensure your storytelling practices are ethical and responsible.
  • Present Stories Confidently to Peers and Stakeholders: Deliver compelling stories to stakeholders with precision and authority.
Online Teaching Methods

This masterclass is delivered via Microsoft Teams, offering an engaging and interactive learning experience. Each session features a blend of interactive exercises, group case discussions, and hands-on practice with AI tools. Participants will collaborate on activities, apply their learning in real-time, and receive personalised feedback from the instructor to ensure continuous improvement.

Duration

10 live sessions over 10 weeks, with 2-hour sessions each week.

This format provides ample opportunity for participants to develop and refine their skills, while maintaining flexibility for busy schedules.

Who Should Attend?

This masterclass is ideal for individuals looking to master the art of pitching projects, professionals in communication and content creation, and anyone interested in leveraging AI to enhance their storytelling skills. It is also ideal for educators, researchers, and tech enthusiasts eager to explore the intersection of AI and narrative techniques.

Format and Experience

This highly interactive masterclass features live, hands-on sessions where participants actively engage with AI tools. Through exercises, case discussions, and personalised feedback, participants will gain practical experience they can apply immediately to their work.

Don't miss your chance to be at the forefront of AI-driven storytelling. Reserve your spot today and transform the way you create and communicate stories that matter.

Presenter

Dr Tatia Codreanu holds a PhD in Applied Linguistics. Her doctoral dissertation presented transdisciplinary research on digital communication, design thinking, user experience and cognitive psychology.

She has extensively participated in research projects, presented at numerous international conferences, published papers and serves as a peer reviewer in international academic journals. She has extensive experience in designing and implementing innovative methods for start-ups, edtech companies, and senior executives. Her work brings together elements from across disciplines such as economics, user experience, motivation, storytelling and her experience creating entrepreneurial/start up case studies.

Testimonials

Comments from past participants:

Thanks again for a great course together with the accessible and friendly way you delivered it. Jonathan Kalemara, Director
I’ve learnt so much from you and the others as well as meeting some brilliant people. I’ll definitely be putting what I’ve learnt into practice. Dr Aisha Yahaya BSc  MBBCh  MRCGP, GP and Principal Teaching Fellow in Primary Care Digital Health and Education
Thank you for creating such a great course. Karina Leska, Senior Analyst
Certification

Upon completion of this masterclass, participants will receive a digital certificate of attendance from Imperial College London.