Join us at the Dyson School of Design Engineering for a series of seminars on Responsible AI, featuring expert speakers who will share their insights on how to develop and deploy AI systems responsibly. The series is chaired by Professor Rafael Calvo.
Talk Abstract
This talk identifies and names a new economic model emerging from unprecedented investment in generative and agentic AI–one focused not on capturing attention, but on predicting and shaping human intention instead. Drawing on more than a decade of original research with Dr Yaqub Chaudhary, the talk argues that AI systems are already being used to forecast and intervene in ‘intelligent’ decision-making processess across work, politics, markets and everyday life, with far-reaching consequences for democracy and the institutions behind shared reality.
Speakers Bio
Dr Jonnie Penn, FRSA, is a historian of information technology, broadcaster, and public speaker. He is an Affiliate at the Berkman Klein Center at Harvard Law School, a Research Fellow at St. Edmunds College at the University of Cambridge, a New York Times bestselling author, and a fellow of the Royal Society of the Arts. Jonnie co-leads the Master of Studies in AI Ethics and Society programme at the Leverhulme Centre for the Future of Intelligence (CFI) as well as being a Research Fellow in the History of AI. He has held prior fellowships at the MIT Media Lab, Google, and the British National Academy of Writing. He writes and speaks widely about the future of work, data governance, youth and worker empowerment, and sustainable digital technologies.