Professional Certificate in Digital Marketing
Helping marketers drive growth across digital channels by combining customer segmentation, AI-driven strategy, sentiment analysis— turning data and creativity into measurable, integrated marketing impact.
Course key facts
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Date
14 May - 26 December 2026
Duration
21 weeks
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Credits
Non credit bearing
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Format
Online
Fee
TBD
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Location
Online
Overview
Drive growth with AI-powered digital marketing
The rapidly evolving digital ecosystem has revolutionised online consumer behaviour, prompting marketers to leverage new technologies. As a result, digital marketing has become essential for effectively targeting audiences, influencing purchasing decisions and driving growth. To stay relevant and competitive, it’s imperative to adapt to new digital marketing tools and strategies that are pertinent now and adaptable to future needs.
The Professional Certificate in Digital Marketing is an immersive and interactive 21-week online programme from Imperial that allows you to deep dive into modern digital marketing skills and competencies, including the hands-on use of cutting-edge tools, artificial intelligence (AI)-driven digital marketing strategies and sentiment analysis techniques. Designed to bolster marketing impact across various platforms, this programme facilitates enhanced career progression in today's diverse digital landscape. Successful completion of the programme earns associate alumni status, providing you with access to the dynamic Imperial community.
Learning journey
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Week 1: Introduction
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Week 2: Customer Behaviour, Segmentation and Journey Mapping
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Week 3: Online Product Positioning
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Week 4: Paid Search
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Week 5: Search Engine Optimisation
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Week 6: Content Marketing
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Week 7: Email Marketing
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Week 8: Winning the War of Attention and Online Advertising
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Week 9: Online Customer Engagement 1
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Week 10: Online Customer Engagement 2
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Week 11: Social Media Marketing I – Paid Search
Course details
This Programme has been designed with the same careful balance of teaching, hands-on coursework and training that Imperial College London values across all of its programmes. As one of the top ten universities worldwide, Imperial drives global business and social transformation through the fusion of business, technology and an entrepreneurial mindset. We attract brilliant minds and provide the environment to foster innovative thinking, resulting in groundbreaking ideas that unlock business opportunities.
The Professional Certificate in Digital Marketing is suitable for:
- Early- to mid-career marketing professionals in diverse roles, including marketing management, digital marketing, brand management, content creation, social media, analytics, communications and product marketing, who are seeking to develop a comprehensive understanding of digital marketing to accelerate their career
- Jobseekers and career switchers looking to make a formal switch into digital marketing
- Consultants aiming to strengthen their knowledge of digital marketing tools and strategies as a way to develop better solutions for their clients – titles may include principal consultant, digital marketing consultant, marketing consultant and digital strategy consultant
- Business owners in pursuit of digital tools and frameworks that they can add to their existing marketing efforts to enhance their results
Upon successful completion of this programme, you will receive a verified digital certificate of completion via email.
Note: You will earn the Associate Alumni status upon successful completion of the programme. Visit the Associate Alumni page to find out more.
Take your partnership with Imperial to the next level by becoming an Associate Alumnus. Complete one (1) of our on-campus, online, and virtual programmes to claim 'Associate Alumnus' status and join our active alumni community.
Some of the benefits of becoming an Associate Alumnus include:
- Access to the Imperial Alumni LinkedIn group
- Invites to relevant events and webinars
- 25% Discount on future learning for yourself and up to three your colleagues
If you are interested in finding out more, contact us today!
Your instructors
Omar Merlo
Assistant Professor at Imperial Business SchoolOmar Merlo is an Assistant Professor at Imperial Business School. As a consultant and executive educator, Omar has worked with many organisations around the world, such as McKinsey & Co., Samsung, Airbus, ARM, ING Bank, The Gap, among others. His main teaching, research and consulting interests are in the areas of strategic marketing, services and relationship management, customer engagement and customer management.
Andreas Eisingerich
Professor of Marketing and Head of the Department of Analytics, Marketing & OperationsProfessor Eisingerich holds a BSc degree from the London School of Economics, and a PhD from the University of Cambridge, Judge Business School, where he also earned his Master’s Degree. Professor Eisingerich focuses on brand attachment, consumer engagement, service innovation and digital marketing strategies.
Daniel Rowles
CEO, Target Internet; Programme Director and Lecturer, Imperial Business SchoolDaniel Rowles has nearly 23 years of experience in digital marketing and digital transformation. As CEO of Target Internet, he is responsible for ensuring that the digital marketing e-learning platform is an industry leader.
Gokhan Yildirim
Associate Professor of MarketingDr Yildirim received his PhD in Business Administration & Quantitative Methods with a major in Marketing from Carlos III University in Madrid. He holds a BA degree in Business Administration from Marmara University in Turkey. Dr Yildirim’s research focus is measuring and improving marketing returns on investment.
Contact us
José Rosário
Business Development Director – Open Programmes
- Phone: +44 (0)20 7594 3772
- Email: jose.rosario@imperial.ac.uk
